Connect with us

Health

Is Self-Care Just Marketing? The Truth Behind Beauty and Mental Health

Published

on

In today’s world, self-care feels like both a necessity and a trend. One minute, you’re watching a video about setting boundaries and prioritizing your mental health; the next, you’re being sold a rose quartz face roller, a $50 candle, and a “detox” bath soak. It’s hard not to wonder, is self-care just a marketing scheme wrapped in pastel colors and wellness buzzwords? Or is there something real beneath the skincare masks and yoga poses?

 

Let’s unpack the truth behind the self-care industry, how beauty gets tangled with mental health, and where the line lies between genuine care and clever branding.

 

The Rise of Self-Care Culture

 

Self-care didn’t start with beauty brands or Instagram influencers. Its roots trace back to medical and psychological practices where patients, especially those dealing with chronic illnesses or mental health struggles, were encouraged to take small, manageable steps to support their well-being.

 

But in the last decade, the concept exploded into mainstream culture. Thanks to social media, the term “self-care” is now plastered on everything from luxury skincare kits to guided journaling apps. It’s become a lifestyle, a hashtag, and a billion-dollar industry.

 

And here’s the twist: while some of it is absolutely beneficial, a lot of it is also branding.

 

self-care setup

What is painted Self-Care

Beauty Products in the Name of Mental Health

 

We’ve all seen it. A brand drops a new face mask and calls it a “mental reset.” A beauty influencer shares her “healing” skincare routine as a way to deal with anxiety. And while there’s nothing wrong with indulging in a nighttime ritual, the problem starts when beauty products are sold as mental health solutions.

 

Using a body scrub or serum can feel good. It can be soothing, calming, and a part of how you unwind. But it’s not therapy. It’s not a substitute for sleep, real emotional processing, or reaching out for help when you need it.

 

And yet, more and more products are blurring that line, offering a bubble bath when what someone might truly need is a therapist, medication, or meaningful connection.

 

self-care setup

Self-care ‘looks like’

The Problem With Commodifying Self-Care 

 

When self-care becomes something you have to buy, it becomes less accessible and more performative.

 

Think about it. A young woman scrolling through TikTok sees countless creators sharing “self-care hauls” filled with expensive items. She starts to believe that unless she has the right candle, the right skincare fridge, the right aesthetic journal, she’s not really taking care of herself.

 

And that’s not just unfair, it’s harmful. Because the real essence of self-care isn’t glamorous. It’s setting boundaries. It’s turning off your phone. It’s saying no, drinking water, going to therapy, going for a walk, getting some sleep, asking for help. Most of these things cost little to nothing, but they rarely make it into the curated Instagram grid.

 

self-care setup

Self-care routine

The Beauty Industry’s Smart Play

 

To be fair, the beauty industry caught onto something important: people are tired, anxious, and overstimulated. Mental health struggles are more openly talked about now than ever before. And for the first time in a long time, society is collectively trying to slow down and prioritize wellness.

 

So brands saw an opportunity, and they ran with it.

 

They swapped “anti-aging” for “self-love,” “pampering” for “healing,” and suddenly, skincare isn’t about vanity anymore, it is about vitality. But let’s not ignore that a lot of it is strategic. The language of self-care is being used because it sells.

 

And unfortunately, that can water down the deeper, more complex conversations we need to have about mental health.

 

What Real Self-Care Actually Looks Like

 

Self-care doesn’t have to be bought. It doesn’t have to be trendy. And it certainly doesn’t have to be perfect.

 

Real self-care looks different for everyone. It could mean:

 

Turning off work emails after 6pm.

 

Getting honest about your burnout.

 

Going to therapy or joining a support group.

 

Saying “no” without guilt.

 

Eating actual meals, not just coffee and snacks.

 

Moving your body in a way that feels good, not punishing.

 

Sure, a skincare ritual can be part of it. So can candles and bubble baths. But they should support your well-being, not define it.

 

self-care setup

Feeling nature is self-care

So Is Self-Care Just Marketing?

 

Partly, yes. The term has been commercialized, aestheticized, and in some cases, diluted into something unrecognizable. But at its core, self-care is still deeply important and valid.

 

The trick is learning to separate what you’re being sold from what you actually need.

 

If a product helps you feel grounded, relaxed, or joyful, go for it. But don’t let anyone convince you that healing can only happen if you can afford it. Don’t let marketing turn self-care into another source of pressure.

 

You don’t have to spend money to take care of yourself. Sometimes, the most radical act of self-care is doing what’s best for your mind and body, even if no one else sees it.

 

self-care setup

Reading is self-care

Self-care isn’t a sheet mask. It’s not a cute planner. It’s not a trend. It’s the everyday practice of showing up for yourself, whether that means resting, crying, journaling, stretching, or speaking up for what you need.

 

So the next time someone tells you to buy something in the name of self-care, pause and ask yourself:

Is this helping me feel better, or just helping someone make a sale?

 

Because when we strip away the filters and fluff, real self-care is still here. Quiet, personal, and powerful.

 

Read Also: Simple Habits That Naturally Boost Your Mind and Body

 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

seventy seven − 75 =

Health

Fiber Supplements That Support Weight Management and Brain Health

Published

on

Fiber supplements are increasingly recognized for their potential to aid weight management and contribute to cognitive health. While not a replacement for a balanced diet or medical guidance, research indicates that specific fibers, particularly soluble and prebiotic types, can influence appetite, metabolism, and gut-brain communication.

Dietary fiber is a carbohydrate the body cannot fully digest. Soluble fibers, including psyllium, inulin, and beta-glucans, absorb water in the gut, slow digestion, and help create a sense of fullness. Insoluble fibers support regular bowel movements and overall digestive function. Introducing fiber supplements can help supplement dietary intake, particularly when daily fiber consumption is low.

Photo Credit – Google

Clinical studies show measurable effects on weight management. In a randomized trial, participants taking a multi-fiber supplement, containing glucomannan, psyllium, inulin, and apple fiber, experienced greater reductions in body weight, body mass index, and visceral fat than those taking a placebo. Improvements in inflammatory markers were also observed. Other trials demonstrated that supplementing 5–7 grams of fiber daily alongside a reduced-calorie diet enhanced weight loss compared with diet alone, likely due to increased satiety and slower gastric emptying.

Photo Credit – Google

Emerging research also links fiber intake to cognitive outcomes. Observational studies show that higher total fiber intake correlates with better performance on memory and processing-speed tests in older adults. Some trials with prebiotic fibers, such as inulin and fructo-oligosaccharides, found that participants over 60 experienced improvements in memory tests and gut microbiome composition after 12 weeks of supplementation. These findings suggest that fiber’s effects on inflammation, blood sugar stability, and gut bacteria may contribute to brain health, although more research is needed to establish causation.

Photo Credit – Google

Certain fiber supplements have the strongest evidence base. Psyllium husk is well-documented for weight management and cholesterol regulation. Glucomannan is valued for its high viscosity and appetite-regulating properties. Inulin and fructo-oligosaccharides act as prebiotics, supporting beneficial gut bacteria and the gut-brain axis. Beta-glucans from oats or barley contribute soluble fiber that promotes fullness and metabolic regulation.

Practical considerations are important. Effective doses in studies typically range from several grams per day, and benefits are most pronounced when supplements complement a balanced diet. Sudden increases in fiber can cause bloating or gas, so gradual introduction with adequate water is recommended. Fiber supplements support dietary strategies, but they are not standalone solutions for weight loss or cognitive enhancement.

Photo Credit – Google

In conclusion, fiber supplements, particularly soluble and prebiotic varieties, can enhance weight management efforts and support factors linked to cognitive function. They help regulate appetite, influence metabolic signals, and contribute to gut-brain interactions. While not a cure or replacement for healthy lifestyle practices, incorporating fiber supplements offers measurable benefits for metabolic and brain health.

Continue Reading

Health

Does Creatine Work for Weight Loss?

Published

on

About Creatine 

Creatine is a natural element that is found in the body and in foods such as fish. It can be found in the muscles and gives the body energy during physical activities. However, in sports or when engaging in fitness activities take Creatine supplements.

How Creatine Works in the Body 

Creatine :Iherb

Creatine helps produce ATP, a molecule that is a huge source of energy. When your creatine levels diminish, it helps replenish them. This is one of the reasons why it is associated with strength gain and improved performance.

 

Read Also : 7 Vitamins that Supercharge your Body and Brain

Does Creatine Cause Weight Loss? 

Creatine : Wellness Blog

Using Creatine doesn’t lead to actual weight loss in the real sense. Also, it doesn’t increase fat burning nor reduce appetite. Some people even note the slight gain in weight after using it for some time. This is because there is water drawn into the muscles when used regularly.

How can Creatine support Weight Loss Indirectly? 

Creatine ‘ Ubuy

Although Creatine doesn’t burn fat, it can help support weight loss indirectly. Because it improves performance, taking Creatine can lead you to train harder. When your workouts increase, there will be an increase in the burning of calories. If this is sustained it can support fat loss, when combined with a good diet.

Why Should You Consider Using Creatine? 

Creatine : Amazon

Creatine is a good choice for those who indulge in workouts and high-intensity training. It also benefits those who want to maintain muscle and strength support for the long term. However, you shouldn’t substitute it for proper nutrition or regular physical activities.

Creatine isn’t a weight loss solution but it helps increase energy levels. While it can’t reduce body fat directly, it can make workout mode effective. When used in combination with a balanced diet and regular exercise, it leads to a healthier body.

Continue Reading

Health

3 Snacks to Eat That Help with Sleep

Published

on

Many South Africans struggle to nod off at a reasonable hour, even after switching off from work or putting down their phones. While stress, late dinners, or overthinking often take the blame, what you snack on before bed can make a real difference. These three options rely on nutrients your body already uses and are quick to prepare when you’re too tired to cook a proper meal.

Photo Credit – Google

A small bowl of oats with warm milk is a simple option many people overlook. Oats release energy slowly, helping to keep your blood sugar stable through the night. Warm milk contains tryptophan, an amino acid that helps the body produce melatonin and serotonin, hormones that regulate sleep. Keep your portion light. You’re not trying to feel full, just preventing that sudden hunger that can wake you early.

Photo Credit – Google

Another practical choice is a banana with a small handful of almonds. Bananas offer magnesium and potassium, which support muscle relaxation, while almonds bring healthy fats and a touch of protein. This combo sits comfortably in the stomach without feeling heavy, helping you avoid waking up in the middle of the night hungry.

Photo Credit – Google

If you prefer something cold and fast, Greek yoghurt with a teaspoon of honey works well. The yoghurt provides casein, a slow-digesting protein that keeps your body nourished overnight, while the honey adds just enough natural sugar to prevent a dip in blood glucose. It’s simple, quick, and fridge-ready.

None of these snacks will make you fall asleep instantly, but they help your body stay balanced before bed. They’re affordable, widely available in South African supermarkets, and easy to assemble when you’re ready to call it a night. Pair them with a calmer evening routine, such as dimming the lights, reducing screen time, and winding down earlier, and you may find it easier to fall asleep and stay asleep longer.

Continue Reading

Trending