Health
Is Self-Care Just Marketing? The Truth Behind Beauty and Mental Health
In today’s world, self-care feels like both a necessity and a trend. One minute, you’re watching a video about setting boundaries and prioritizing your mental health; the next, you’re being sold a rose quartz face roller, a $50 candle, and a “detox” bath soak. It’s hard not to wonder, is self-care just a marketing scheme wrapped in pastel colors and wellness buzzwords? Or is there something real beneath the skincare masks and yoga poses?
Let’s unpack the truth behind the self-care industry, how beauty gets tangled with mental health, and where the line lies between genuine care and clever branding.
The Rise of Self-Care Culture
Self-care didn’t start with beauty brands or Instagram influencers. Its roots trace back to medical and psychological practices where patients, especially those dealing with chronic illnesses or mental health struggles, were encouraged to take small, manageable steps to support their well-being.
But in the last decade, the concept exploded into mainstream culture. Thanks to social media, the term “self-care” is now plastered on everything from luxury skincare kits to guided journaling apps. It’s become a lifestyle, a hashtag, and a billion-dollar industry.
And here’s the twist: while some of it is absolutely beneficial, a lot of it is also branding.

What is painted Self-Care
Beauty Products in the Name of Mental Health
We’ve all seen it. A brand drops a new face mask and calls it a “mental reset.” A beauty influencer shares her “healing” skincare routine as a way to deal with anxiety. And while there’s nothing wrong with indulging in a nighttime ritual, the problem starts when beauty products are sold as mental health solutions.
Using a body scrub or serum can feel good. It can be soothing, calming, and a part of how you unwind. But it’s not therapy. It’s not a substitute for sleep, real emotional processing, or reaching out for help when you need it.
And yet, more and more products are blurring that line, offering a bubble bath when what someone might truly need is a therapist, medication, or meaningful connection.

Self-care ‘looks like’
The Problem With Commodifying Self-Care
When self-care becomes something you have to buy, it becomes less accessible and more performative.
Think about it. A young woman scrolling through TikTok sees countless creators sharing “self-care hauls” filled with expensive items. She starts to believe that unless she has the right candle, the right skincare fridge, the right aesthetic journal, she’s not really taking care of herself.
And that’s not just unfair, it’s harmful. Because the real essence of self-care isn’t glamorous. It’s setting boundaries. It’s turning off your phone. It’s saying no, drinking water, going to therapy, going for a walk, getting some sleep, asking for help. Most of these things cost little to nothing, but they rarely make it into the curated Instagram grid.

Self-care routine
The Beauty Industry’s Smart Play
To be fair, the beauty industry caught onto something important: people are tired, anxious, and overstimulated. Mental health struggles are more openly talked about now than ever before. And for the first time in a long time, society is collectively trying to slow down and prioritize wellness.
So brands saw an opportunity, and they ran with it.
They swapped “anti-aging” for “self-love,” “pampering” for “healing,” and suddenly, skincare isn’t about vanity anymore, it is about vitality. But let’s not ignore that a lot of it is strategic. The language of self-care is being used because it sells.
And unfortunately, that can water down the deeper, more complex conversations we need to have about mental health.
What Real Self-Care Actually Looks Like
Self-care doesn’t have to be bought. It doesn’t have to be trendy. And it certainly doesn’t have to be perfect.
Real self-care looks different for everyone. It could mean:
Turning off work emails after 6pm.
Getting honest about your burnout.
Going to therapy or joining a support group.
Saying “no” without guilt.
Eating actual meals, not just coffee and snacks.
Moving your body in a way that feels good, not punishing.
Sure, a skincare ritual can be part of it. So can candles and bubble baths. But they should support your well-being, not define it.

Feeling nature is self-care
So Is Self-Care Just Marketing?
Partly, yes. The term has been commercialized, aestheticized, and in some cases, diluted into something unrecognizable. But at its core, self-care is still deeply important and valid.
The trick is learning to separate what you’re being sold from what you actually need.
If a product helps you feel grounded, relaxed, or joyful, go for it. But don’t let anyone convince you that healing can only happen if you can afford it. Don’t let marketing turn self-care into another source of pressure.
You don’t have to spend money to take care of yourself. Sometimes, the most radical act of self-care is doing what’s best for your mind and body, even if no one else sees it.

Reading is self-care
Self-care isn’t a sheet mask. It’s not a cute planner. It’s not a trend. It’s the everyday practice of showing up for yourself, whether that means resting, crying, journaling, stretching, or speaking up for what you need.
So the next time someone tells you to buy something in the name of self-care, pause and ask yourself:
Is this helping me feel better, or just helping someone make a sale?
Because when we strip away the filters and fluff, real self-care is still here. Quiet, personal, and powerful.
Read Also: Simple Habits That Naturally Boost Your Mind and Body
Health
Why Women Over 35 Suddenly Feel Like Their Bodies Are Changing
Many women reach their mid-thirties and suddenly feel like their bodies are working differently. Weight becomes harder to manage, energy levels drop faster, sleep patterns shift and recovery after long days takes more time than it used to. Even women who maintain the same eating habits and fitness routines often notice changes that seem to appear without warning. Health experts say this stage is more common than many women realise.
Hormonal Changes Start Earlier Than Many Women Realise

Photo: Pinterest
One of the biggest drivers of these changes is hormone fluctuation. While menopause may still be years away, hormone levels can begin shifting much earlier than expected, affecting several systems in the body at once. Oestrogen and progesterone influence more than reproductive health; they also play a role in metabolism, sleep, appetite, mood, skin elasticity and fat storage. As these hormones fluctuate, many women begin experiencing bloating, lower energy levels, mood swings, brain fog, changes in menstrual cycles and weight gain around the stomach, often while continuing with the same lifestyle habits.
Weight Gain Becomes More Difficult to Manage

Photo: Pinterest
Weight gain is one of the most common concerns women report after 35, and it is not always linked to diet alone. Muscle mass naturally decreases with age, especially when strength training is not part of a regular routine, and since muscle supports metabolism, the body may begin burning energy less efficiently over time. This shift, combined with hormonal changes, often makes weight easier to gain and harder to lose even when eating patterns remain unchanged.
Lifestyle Pressures and Stress Begin to Show

Photo: Pinterest
Many women in their mid-thirties are managing multiple responsibilities at once, including careers, parenting, financial pressure and caregiving roles, and over time this builds chronic stress. Increased stress levels can raise cortisol, which is linked to disrupted sleep, fatigue, stronger cravings and fat distribution around the abdominal area. The result is often a body that feels less responsive, even without major changes in diet or activity.
Sleep Patterns Start to Shift

Photo: Pinterest
Sleep also begins to feel different after 35, with many women reporting lighter rest or waking up more frequently during the night. Hormonal changes and ongoing stress both contribute to these disruptions, and poor sleep in turn affects appetite regulation, mood, concentration and metabolism. Over time, this creates a cycle where tiredness, cravings and low energy begin to reinforce each other.
Skin and Hair Changes Become More Noticeable

Photo: Pinterest
Changes in skin and hair are also common during this stage of life as collagen production naturally slows with age, affecting skin firmness and elasticity. Alongside this, some women notice drier skin, thinning hair, changes in texture and more visible fine lines. These shifts are influenced not only by age but also by hydration, nutrition, stress levels and sleep quality, all of which play a role in how the skin and hair respond.
More Women Are Talking Openly About It

Photo: Pinterest
In recent years, conversations around women’s health and ageing have become more open, with more women discussing perimenopause, hormonal changes, metabolism shifts and body image after 35. Social media and health platforms have helped normalise these discussions, making it easier for women to recognise that these experiences are shared rather than isolated or unusual.
The Focus Is Shifting Toward Long-Term Health
Health experts increasingly encourage women over 35 to focus less on appearance-based pressure and more on long-term wellbeing, including strength training, balanced nutrition, regular movement, stress management, better sleep habits and routine medical check-ups. Understanding these changes helps many women make sense of what is happening in their bodies and respond with adjustments that support long-term health rather than self-blame.
Health
The 5 Best Anti-Inflammatory Drinks to Enjoy Throughout the Day
Inflammation is the body’s natural way of protecting itself against illness. When treated poorly, it causes serious health complications. To control inflammation, certain drinks with antioxidants can be helpful. These drinks work best when combined with a healthy lifestyle.
Green Tea

Photo: Getty Images
Green tea contains catechins which is a powerful antioxidant that relieves inflammation. Studies suggest people who drink green tea enjoy better metabolic function. Drinking two daily is ideal. You can also add lemon for better absorption.
Turmeric Tea

Photo: Getty Images
Turmeric tea, also known as golden milk contains curcumin. This Curcumin reduces bloating in the body. Turmeric tea is used with warm milk and honey for additional benefits. It is recommended for those dealing with joint discomfort. This tea supports immunity and brain health.
Read Also: Fiber Supplements That Support Weight Management and Brain Health
Ginger Tea

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Ginger tea is used as a traditional medicine. It contains natural compounds called gingerols and shogaols. Fresh ginger tea is best drunk after meals to support gut health. Athletes take ginger tea for muscle strength. You should combine ginger with lemon for Best results.
Tart Cherry Juice

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Tart cherry juice is common among athletes due to its high anthocyanin content. Anthocyanins help reduce inflammation and muscle soreness. Studies suggest tart cherry juice supports sleep quality because of its melatonin content. Many people drink a small serving after workouts.
Kefir

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Kefir is a fermented milk drink rich in probiotics. Researchers link regular probiotic intake with low levels of inflammation. Unlike most yogurt drinks, kefir sugar is low. Kefir’s nutritional contents are protein and vitamin B12. You can blend it with berries for more antioxidant benefit.
Health
Thobeka Mbane Opens Up With A Heartfelt Appeal, Revealing Details Of A Long-Standing Medical Journey
Thobeka Mbane has opened up on the health travails that affected both her life and work. Mbane narrated her experience of living with scoliosis linked to her childhood. She says it has influenced her view of fashion.
“As a creative person with a physical disability, I’ve experienced firsthand the challenges of navigating an industry that often prioritises able-bodiedness,” Thobeka says.
Mbane talks about the toll this condition had on her. She describes how each phase of her life has required adjustments, such as changes in daily routines, hospital visits, and work.

Photo: Instagram
Read Also: Lupita Nyong’o Opens Up About Overlooking Fibroid Symptoms — 4 Warning Signs Women Should Know
She uses her platform to call attention to accessibility barriers in the fashion industry. She has styled popular figures such as Zozibini Tunzi and Sho Madjozi. She also complained about limited opportunities for disabled creatives.
“While there’s been progress in recent years, I believe there’s still much work to be done to create a truly inclusive and affirming environment for disabled creatives and audiences. I think it’s essential for the industry to prioritise accessibility, provide opportunities for disabled creatives to showcase their work, and engage in open and honest dialogue about ableism and its impact on our community.” She said

Photo: Instagram
By speaking honestly about the complexities of living with a long-term condition, issues that are avoided in the creative industry are discussed openly. Her story shows how people can be successful despite their personal struggles.
In sharing her experience, Mbane advocates for inclusion in the industry. Her advocacy focuses on improving accessibility for future creatives with disabilities.
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