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From Trendy to Iconic- Labubu Dolls Are the New Cool in South Africa

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In South Africa’s vibrant world of fashion and street culture, where individuality reigns supreme, a quirky little character is making a big entrance. With pointy ears, a toothy grin, and a personality full of mischief, Labubu is the unexpected style icon popping up in everything from boutique displays to influencer content in Cape Town and Joburg.

What Is Labubu?

Labubu isn’t your regular plush toy. Dreamed up by Hong Kong artist Kasing Lung, Labubu belongs to The Monsters universe—a creative collection of characters that blend fairy tale vibes with playful rebellion. With its elf-like face and wild expressions, Labubu has that perfect mix of cute and edgy.

Though first introduced in 2015, Labubu’s fame soared globally after Chinese brand Pop Mart launched blind-box versions in 2019. Each box is a surprise—some versions are themed, festive, or ultra-rare—making the hunt part of the fun and the hype.

The Pop Mart Phenomenon

Pop Mart, now worth billions, has created a new space where collectibles meet self-expression. At the heart of it? Labubu—adorably mischievous, kind-hearted (in its own chaotic way), and wildly expressive.

In South Africa, where bold personal style meets artistic flair, Labubu fits right in. From local fashion markets to designer studios and influencer reels, this pint-sized character is quickly becoming a style staple.

Why South Africans Are Falling for Labubu

Here’s why this cheeky little doll is making waves:

Creative Expression

Labubu resonates with South Africans who embrace art, fashion, and individuality. It’s more than a toy—it’s a statement.

Status Symbol

With rare versions already selling for thousands of rand online, Labubu is a collectible that says “I’ve got taste” and “I’ve got access.”

Insta-Friendly Aesthetic

Labubu’s oversized eyes and dramatic expressions make it the perfect accessory for your next Instagram post or TikTok drop. From Sandton to Stellenbosch, it’s getting camera-ready.

Influencer Buzz

With global stars like BLACKPINK’s Lisa and Rihanna showing theirs off, South African fans are quick to join the wave. Expect to see Labubu on more fashion-forward locals soon.

The New Way to Accessorize

Labubu isn’t just sitting on shelves—it’s riding shotgun in Ubers, clipped to handbags, and even styled to match outfits. Fashion lovers are coordinating their Labubu dolls with colours, moods, and seasonal looks. Think childhood charm with streetwear edge.

What’s Next?

With Pop Mart expanding globally and rumours of designer collabs on the way, the Labubu craze is just heating up in South Africa. From exclusive drops to local collector events, this trend is moving fast.

Labubu may be small, but its influence is major. Whether you’re into collectibles, fashion, or just love a bit of playful rebellion—Labubu is the accessory of the moment in Mzansi.

 

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Fashion

Mihlali Ndamase Styles a Blazer and Jeans With a Vintage Touch

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Photo: Instagram

Mihlali Ndamase has built a style direction defined by bold colour and body-conscious shapes. Recently, her Instagram feed has focused on figure-hugging dresses from her label, Treasury. But in a different direction, she steps away from that approach, choosing instead a blazer and wide-leg denim styled with a vintage reference.

The blazer is cut with a slightly oversized frame, giving it a balanced shape. The shoulders extend just enough to create contrast against the jeans. This proportion avoids the cropped  tailoring typical of modern cuts. This outfit is styled like the late 90s and early 2000s styling. She pairs the look with cuffed loose jeans in clean-finished denim.

Photo: Instagram

Read Also: Mihlali Ndamase Shows How It’s Done in Suits

The outfit carries a vintage feel through its details. The blazer and jeans pairing draws from classic styling, shown through simple details rather than bold elements. The blazer shows Mihlali’s usual style, shaped by clean lines and well-cut pieces.

Accessories are kept simple. The shoes and bag come in soft, neutral shades. She pairs the look with oversized glasses and wears her hair in a fringe that frames her face.

Photo: Instagram

This look sits close to her 27 February denim outfit, where she wore lighter-wash jeans paired with a matching long-sleeve blue shirt. She finished the look with a sweater draped around her neck, a white clutch, and half-covered shoes, styled with a bob.

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Halle Bailey Channels Romance in a Red Ruffled Blumarine Gown for ‘You, Me & Tuscany’ Promotion

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Halle Bailey - Instagram

Halle Bailey presented a more romantic look this week while promoting her upcoming project You, Me & Tuscany, stepping out in a striking red gown from Blumarine that reflects the film’s tone.

The look, covered by publications such as Vogue and Harper’s Bazaar, featured layered ruffles cut from lightweight chiffon that moved easily. The gown was shaped with a softly structured bodice and a deep V neckline, before falling into cascading tiers and a trailing hem. A high slit balanced the volume, adding shape and allowing ease as she walked. She paired the dress with pointed red heels, keeping the look one colour, while gold hoop earrings and a statement ring added contrast without pulling focus from the dress.

Halle Bailey – Instagram

For Bailey, this appearance continues her recent fashion direction. In recent months, she has shifted away from more bold red carpet looks and towards pieces that focus on fabric and structure instead of heavy detailing. The Blumarine gown sits firmly within that transition, using texture, proportion and colour to create impact in a controlled way.

The red colour aligns with the film’s romantic theme. Instead of a deep, formal tone, the shade appears brighter and less formal, aligning with the romantic setting implied by You, Me & Tuscany. Styled with long braids pulled back from the face and minimal beauty choices, Bailey kept attention on the neckline and ruffles.

Halle Bailey – Instagram

The look also aligns with current promotional styling. Bailey’s wardrobe here appears deliberate. It aligns with the film’s romantic setting.

This look is defined by its simplicity. Where many promotional looks aim for attention, this one relies on proportion, flow and a clear approach. It reflects a performer who is more considered, not just in her roles, but in how she presents them visually.

With the film’s release approaching, Bailey’s fashion choices are already helping define its visual direction. If this appearance is any indication, the promotional tour will favour consistency over bold styling, using fashion as an extension of the film’s theme.

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Fashion

Polka Dots Never Miss When Thabee Happy Wears Them

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Thabee Happy - Instagram

Thabee has maintained a clean, controlled approach to styling. This time she delivers a polka dot set built around a structured long-sleeve shirt and tailored shorts, balancing a playful print with structured tailoring.

The fit is sharp, with defined shoulders and a clean button line. The addition of front pockets adds a functional detail. The cinched waist, tied with a matching belt, defines the waist clearly. It is fitted without looking restrictive.

The shorts maintain the same structure. They are tailored enough to look deliberate but relaxed enough to keep the look from becoming too formal. The length is precise, keeping the outfit modern and wearable.

Thabee Happy – Instagram

The styling stays minimal. The white pointed heels extend the clean colour direction and sharpen the overall appearance. The colour direction stays consistent. The handbag, compact and structured, adds texture without overpowering the look. The jewellery remains minimal, keeping focus on the outfit.

The polka dot print is evenly applied, keeping the pattern balanced without clutter. It looks modern because of the cut and styling, not just the print.

The environment matches the outfit’s structure, staying polished without feeling rigid.

Thabee Happy – Instagram

Thabee Happy’s styling shows strong control of proportion. Each element is placed with purpose, from the structured shirt to the clean finish of the heels. The outfit doesn’t need extra layers or bold accessories to get attention. It works because the fit is right, everything is balanced, and it is put together properly. This look keeps things clean and modern while staying wearable, showing how a familiar print can still feel current when the execution is right.

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