Fashion
From Trendy to Iconic- Labubu Dolls Are the New Cool in South Africa
In South Africa’s vibrant world of fashion and street culture, where individuality reigns supreme, a quirky little character is making a big entrance. With pointy ears, a toothy grin, and a personality full of mischief, Labubu is the unexpected style icon popping up in everything from boutique displays to influencer content in Cape Town and Joburg.
What Is Labubu?
Labubu isn’t your regular plush toy. Dreamed up by Hong Kong artist Kasing Lung, Labubu belongs to The Monsters universe—a creative collection of characters that blend fairy tale vibes with playful rebellion. With its elf-like face and wild expressions, Labubu has that perfect mix of cute and edgy.
Though first introduced in 2015, Labubu’s fame soared globally after Chinese brand Pop Mart launched blind-box versions in 2019. Each box is a surprise—some versions are themed, festive, or ultra-rare—making the hunt part of the fun and the hype.
The Pop Mart Phenomenon

Pop Mart, now worth billions, has created a new space where collectibles meet self-expression. At the heart of it? Labubu—adorably mischievous, kind-hearted (in its own chaotic way), and wildly expressive.
In South Africa, where bold personal style meets artistic flair, Labubu fits right in. From local fashion markets to designer studios and influencer reels, this pint-sized character is quickly becoming a style staple.
Why South Africans Are Falling for Labubu
Here’s why this cheeky little doll is making waves:
Creative Expression
Labubu resonates with South Africans who embrace art, fashion, and individuality. It’s more than a toy—it’s a statement.
Status Symbol
With rare versions already selling for thousands of rand online, Labubu is a collectible that says “I’ve got taste” and “I’ve got access.”
Insta-Friendly Aesthetic
Labubu’s oversized eyes and dramatic expressions make it the perfect accessory for your next Instagram post or TikTok drop. From Sandton to Stellenbosch, it’s getting camera-ready.
Influencer Buzz

With global stars like BLACKPINK’s Lisa and Rihanna showing theirs off, South African fans are quick to join the wave. Expect to see Labubu on more fashion-forward locals soon.
The New Way to Accessorize
Labubu isn’t just sitting on shelves—it’s riding shotgun in Ubers, clipped to handbags, and even styled to match outfits. Fashion lovers are coordinating their Labubu dolls with colours, moods, and seasonal looks. Think childhood charm with streetwear edge.
What’s Next?
With Pop Mart expanding globally and rumours of designer collabs on the way, the Labubu craze is just heating up in South Africa. From exclusive drops to local collector events, this trend is moving fast.
Labubu may be small, but its influence is major. Whether you’re into collectibles, fashion, or just love a bit of playful rebellion—Labubu is the accessory of the moment in Mzansi.
Fashion
Bryoni Govender Brings South African Style to Jaipur
Bryoni Govender has joined a South African creative project in Jaipur, India, as part of the 2026 Art of Collaboration. The project brings together fashion, beauty, jewellery, design, film and photography under the theme Heritage in Dialogue, Luxury Redefined.
Founded by South African designer Stephen Van Eeden, the Jaipur edition places South African creative work alongside the city’s established traditions of craftsmanship, textiles, jewellery and architecture.

Photo: PR
Govender’s involvement also reflects her own South African and Indian heritage. That connection is explored in Where I Belong, a fashion film directed by Paula Zapata, with Maropeng Vushangwe as director of photography. The film forms part of the wider Jaipur project.
Van Eeden led the creative direction, while fashion and lifestyle photographer Christine Le Roux captured the still images. Tanya Vos worked on make-up and Carissa Bosman handled hair styling in Jaipur, with Marlene du Toit contributing to the hair work at Lanzerac in South Africa.

Photo: PR
The project includes South African brands and creative businesses across beauty, fragrance, eyewear, fashion and hospitality. The Leela Palace Jaipur and Lanzerac Hotel & Spa are also part of the project.
The Jaipur edition follows previous Art of Collaboration projects in New York in 2019, Cape Town in 2020, Paris in 2022 and Marrakech in 2024. The 2026 edition was unveiled on 10 September with the premiere of the project film and documentary trailer, alongside presentations of the work created for the Jaipur chapter.
For Govender, the project follows her previous use of fashion to explore her heritage. In 2023, when she represented South Africa at Miss Universe, her national costume drew from Indian and African influences, combining a sari-inspired design with Zulu beadwork and an Ndebele-inspired pattern. Govender described the outfit as a reflection of her two heritages.

Photo: PR
She also spoke about her changing approach to fashion in a 2024 interview with TrueLove, saying she was still learning what suited her in terms of colour, texture and shape. She discussed moving away from darker clothing and becoming more comfortable with colours that complemented her skin tone.
Her appearance in Jaipur brings those elements together in a project that places South African creative work in an Indian setting, while using fashion, film and photography to explore heritage and identity.
Fashion
Gert-Johan Coetzee Opens First Retail Boutique in Johannesburg
Gert-Johan Coetzee has launched his first retail boutique in Johannesburg. This will allow customers a permanent space to shop his designs. The place is located at the Winifred Mandela Precinct at Nicolway Shopping Centre in Bryanston.
The designer is known for his red-carpet creations and celebrity dressing. Customers can shop ready-to-wear pieces from the latest collection. It also carries limited-edition accessories and merchandise created for the Bryanston location. One of the additions to the store is the designer’s Ndlovu luxury handbag range. The bags are available in-store and on demand.

Photo: Instagram/@GertJohancoetzee
The store also stocks Coetzee’s fragrance collection. The range consists of six fragrances which are Gimme Gimme, Eau de Trouble, Rumours & Roses, Top Secret, Shhhh and Uncontainable. The designer draws inspiration from fashion career and his experiences in Grasse, France.
Read Also: 8 Female Designers Leading the Way in Fashion
The fragrance collection was introduced to South African shoppers in August through a retail collaboration with TFG, with a launch at Foschini in Sandton City. According to Ofentse Marobane, Head of Retail at Gert-Johan Coetzee :
“Our goal with the private shopping experience is to offer clients an intimate, elevated environment where they receive our complete and undivided attention,”

Photo: Instagram/@GertJohancoetzee
The new boutique has been designed to match the look of the fashion house. The interior uses marble and other premium stone surfaces, with aubergine accents. Clothing is displayed as part of the store’s interior design.
Opening hours are from Monday to Saturday between 9am and 6pm. On Sundays and public holidays, they open from 9am to 3pm.

Photo: Instagram/@GertJohancoetzee
The new boutique brings Coetzee’s fashion, accessories and fragrance offerings together under one retail destination.
The new retail space offers direct access to Gert-Johan Coetzee’s collections without relying on external stockists. It also gives the designer a physical presence in the city as his brand continues to grow.
Fashion
Precious Moloi-Motsepe’s Influence Across Fashion, Beauty and Business
Precious Moloi-Motsepe has built a career spanning medicine, fashion, business and philanthropy, but her strongest influence on South Africa’s fashion industry has come through African Fashion International (AFI), the organisation she founded in 2007.
AFI was created to promote African designers and give them access to platforms beyond the traditional fashion show. Over the years, it has grown to include fashion weeks in Johannesburg and Cape Town, designer development, retail, international showcases and industry partnerships.

Photo: Getty Images
One of its key initiatives is the AFI Fastrack programme, which supports emerging designers with business development, mentorship, networking and market exposure. Its alumni include South African designers Thebe Magugu and Rich Mnisi, who have since built international careers. The programme reflects Moloi-Motsepe’s focus on the business side of fashion, giving young creatives tools to develop brands as well as collections.
That approach has helped position fashion as more than a creative pursuit. AFI has consistently placed emphasis on the commercial realities facing designers, including production, marketing, business management and access to markets. Moloi-Motsepe has also spoken about the challenges facing South Africa’s clothing industry, including production costs and limited manufacturing infrastructure.

Photo: Simon Deiner / SDR
Her influence reaches into beauty and lifestyle through the broader fashion platforms AFI has developed. Its events bring together designers, stylists, musicians, celebrities and beauty professionals, placing clothing alongside hair, make-up and entertainment. AFI’s work around major events, including the Metro FM Music Awards, has further connected fashion with South Africa’s music and entertainment industries.
The international side of her work has also expanded. In 2025, AFI was involved with Superfine: Tailoring Black Style, the Metropolitan Museum of Art exhibition exploring Black dandyism and its history. AFI also co-hosted Afro Dandy: Tailored for Africa with Harvard’s Center for African Studies in New York, extending the conversation around African fashion beyond the continent.

Photo: Getty
Back in South Africa, AFI continues to provide platforms for established and emerging designers through fashion events, retail initiatives and collaborations. The organisation has also developed its own fashion ventures, including NALA Privé.
Moloi-Motsepe’s business interests extend beyond fashion. Through the Motsepe Foundation, which she co-founded with Patrice Motsepe, she has been involved in education, entrepreneurship, community development, sport, music and leadership programmes. The foundation has also supported bursaries and initiatives aimed at expanding opportunities for young people.

Photo: Getty
Her career is therefore less about designing clothes herself and more about building the structures around those who do. Through AFI, she has spent almost two decades connecting African designers with audiences, industry professionals and commercial opportunities.
That has made her work relevant across fashion, beauty and business. The clothes may be what audiences see first, but Moloi-Motsepe’s contribution has largely been behind the platforms, programmes and partnerships that help African creative businesses grow.
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