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Hennessy’s 2025 “Made for More” Campaign Brings Tems Together With Africa’s Boldest Creative Voices

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Hennessy’s 2025 “Made for More” campaign shows the brand’s long standing love for African creativity. At the heart of this campaign is Tems, one of the continues best international artist. Her involvement signals the tone of the campaign, which focuses on ambition shaped by discipline.

Tems and Creatives : Instagram

The campaign brings Tems together with several African creative voices working across music, fashion, visual art, design, and film “Made for More” isn’t just a trend, it is rooted in intention and consistency. Hennessy uses the campaign to spotlight how creative excellence is built over time, often away from mainstream attention.

Tems’ represents the campaign’s central idea that growth is defined by purpose rather than speed. Her success has been accompanied by a careful approach to artistry, from sound to visual identity, which Hennessy loves.

Hennessy Drink : Instagram

What made the 2025 edition special is its focus on collaboration rather than individual success. The featured creatives are presented as contributors to a wider cultural ecosystem. Their work reflects contemporary African creativity that is bold and globally aware. The campaign allows each voice to maintain its own tone and context.

Read Also : Thuli Phongolo Announces New Song ‘HAI SUKA’, Opens Up about Life in Entertainment

The campaign imagery emphasizes texture, movement, and detail, avoiding excess. This visual language reinforces the idea of depth over surface appeal. The storytelling is paced, giving space for reflection rather than relying on rapid messaging or viral moments.

African Stars : Instagram

Hennessy’s decision to anchor the campaign in Africa is strategic. The continent’s creative industries continue to influence global culture, yet many of the most impactful contributors operate outside traditional centers of power. By centering African creatives, the brand acknowledges this influence without presenting it as a discovery. Instead, it treats African creativity as established, evolving, and deserving of sustained attention.

The “Made for More” campaign is less about redefining luxury and more about showcasing success. Using Tems and other popular creatives , Hennessy is showing the importance of patience and personal values. The campaign portrays creative growth as a virtue that respects process as much as outcome. It also shows the power of African voices in global culture.

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Lifestyle

Do New Year’s Resolutions Really Last?

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Every January begins with the same hopeful ritual. Someone has already swore that this is the year they will wake up at 5 am, save money, avoid alcohol and become a completely new person. By mid February, they are already back to their old habits. So the big question remains: do New Year’s resolutions really last?

A lady listing down her resolutions: Forbes

At their core, New Year’s resolutions are promises people make to themselves at the start of a new year. They are usually tied to self improvement. Better health, habits,finances, and relationships. The new year feels symbolic. A clean slate. A chance to rewrite the story. There is something powerful about that collective moment when the calendar changes and everyone feels like change is possible.

But reality often hits fast. Most resolutions don’t make it past the first few weeks. One reason is that most resolutions are made due to excitement, not logic. People make decisions without mapping out how realistic it is. There are several ways to set new year resolutions, assumptions aren’t part of it.

Another reason resolutions fail is that they are too extreme. Someone who wants to engage in simple self care habits that makes a difference but has poor hygiene. A friend once said she quit her resolution by January 10 because it felt like punishment. The truth is, drastic changes are hard to sustain.

An African Writing : IStock

There is also the pressure factor. Many people make resolutions because it feels expected. Everyone is doing it, so they join in. A friend admitted he made a resolution to read 10 books  because it sounded impressive, not because he enjoyed reading. By the end of January, he had not finished one chapter. When a goal does not connect to your real desires, motivation disappears.

Read Also : Respectful Ways to Talk About Your Partner’s Habits

 

So what actually makes resolutions work?

First, be clear on what you want and can do. Don’t say things that aren’t realistic. Be honest with yourself, rather than saying “I want to be healthier,” say “I will walk for 15 minutes three times a week.” Clear goals can be achieved even when motivation drops.

An Hopeful Woman : FreePix

Second, start small. Don’t be in a hurry to achieve your goals. Small habits when done consistently will last. People who succeed often focus on progress, not perfection.

Third, detach from the calendar. A goal does not need January 1 to be valid. When people stop seeing resolutions as a once a year event and start seeing growth as ongoing, they remove unnecessary pressure.

Beautiful African Woman Writing Down her Resolutions : Yahoo

Finally, don’t be scared to fail. Missing a day or two should not deter you. People who stick with their resolutions are not those who won’t fail, but those who stand up when they fall.

So do New Year’s resolutions really last? Most do not. They fail because they are rushed, unrealistic, and not done logically. When goals are honest, flexible, and personal, they aren’t just New Year’s resolutions, they become habits.

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Lifestyle

6 New Year Superstitions Practiced Around the World

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Many cultures attach deep significance to the first moments of the year. Across continents, people believe certain actions can influence luck, wealth, health, and peace of mind. These rituals are cultural expressions of hope and collective belief in many climes.

A Man Jumping: Yahoo News

Jumping Over a Surface in South Afric

When exploring superstitions in of South Africa, especially in urban areas, there is a popular belief that you can physically enter the new year. Some people jump off a chair or raised surface at midnight to symbolize entering the year. The act represents leaving behind troubles and landing firmly into a new chapter. It is often done in homes among friends and family.

Yam : Punch

Eating Yam for Strength in Nigeria

In Nigeria,especially in the South West part, yam holds cultural importance .This food is associated with strength and prosperity. Some families believe eating it around the new year helps ensure stability, good health, and abundance. Since yam is linked to survival and hard work, eating it is seen as a good way to celebrate the new year.

A Ghanaian Man: Ghana Web

Eating Yam for Strength in Nigeria

In Ghana, wearing new clothes on New Year’s Day is seen as a sign of progress. Many people believe starting the year in something new attracts positive energy and brings in jew tidings. This superstition is tied to the idea of leaving old things behind and moving the new year with confidence and hoping for better opportunities.

Read Also :Luxury Escapes and Travel Ideas for the First Days of 2026

People Pouring Water: BBC

Throwing Water for Fresh Starts in Thailand

In Thailand, the New Year is  celebrated with throwing water during Songkran. Water signifies cleansing and renewal. People believe splashing water washes away bad luck and misfortune. Although it has become a public celebration, the superstition remains rooted in the belief that starting the year clean brings peace and good fortune.

Grapes and Clock: ShutterShock

Eating Twelve Grapes for Luck in Spain

In Spain, people eat twelve grapes at midnight, one for each stroke of the clock. Each grape represents a month of the coming year.When you successfully eat all twelve before the year ends , it is believed to bring good luck throughout the year. This tradition is widely practiced and often shared on social media.

Empty Suitcases: Metador News

Carrying an Empty Suitcase in Colombia

In Colombia, a popular New Year superstition involves walking around with an empty suitcase after midnight. This act is believed to attract new experiences in the coming year. Even those who don’t have immediate travel plans take part, hoping for new opportunity, and adventure.

From food and clothing to cultural actions, New Year superstitions differ from one country to another. The intention is to start the year with purpose, optimism, and the belief that their actions will bring good fortunes.

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Luxury Escapes and Travel Ideas for the First Days of 2026

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The first weeks of the year are one of South Africa’s best opportunities for thoughtful travel. Festive crowds have thinned, traffic is lighter, and higher-end properties can finally deliver on their promise: comfort, attentive service, and genuine calm. For travellers looking to start 2026 with clarity and ease, these destinations offer meaningful experiences without the usual rush or distractions.

The Cape Winelands: Slow Mornings and Personal Service

Photo Credit – Google

By early January, the Winelands settle into a calmer rhythm. Boutique hotels and private lodges in Franschhoek, Stellenbosch, and Paarl are easier to access, allowing visitors to enjoy tastings and meals without the typical crowd pressures.

The appeal lies in the details: sunlit terraces, menus focused on seasonal produce, and staff who can adjust service to your pace. Here, long lunches stretch into the afternoon, spa appointments are readily available, and evenings feel genuinely restorative. It’s travel built around presence rather than haste.

Bushveld Escapes: Safaris With Focused Attention

Photo Credit – Google

The bush comes alive in the first weeks of the year. Newer lodges across southern Africa offer small, intimate camps where privacy and flexible schedules take priority. Game drives are curated, not rushed, and downtime is treated as part of the experience rather than filler.

Mornings can be spent tracking wildlife, afternoons for reading or swimming, and dinners naturally extend into the evening. This approach suits travellers who want to engage with the wild at their own pace.

KwaZulu-Natal Coast: Warm Seas and Unhurried Shores

Photo Credit – Google

Once school holidays end, KwaZulu-Natal’s coastline regains a sense of calm. Water temperatures remain inviting, and premium coastal lodges and private villas are quieter.

The rhythm here is simple: early swims, slow breakfasts, long beach walks, and afternoons with no set plans. Families find space to spread out, while couples enjoy a relaxed sense of privacy. Service is attentive but unobtrusive, and days are built around the sea rather than schedules.

Cape Town: A Softer Urban Experience

Photo Credit – Google

Cape Town rewards travellers who arrive in the quieter first weeks of the year. Avoiding peak spots, prioritising early mornings, and exploring less-visited neighbourhoods makes the city feel generous.

Hotels focus on wellness, curated food experiences, and smaller-scale activities. A stay here balances city energy with moments of retreat, including spa afternoons, quiet beaches, and personal exploration on your own terms.

The Karoo: Space, Silence and Uninterrupted Days

For those seeking something different, the Karoo offers rare expanses of open sky and long, quiet roads. Restored farm stays provide a sense of calm that is hard to find elsewhere.

Days revolve around slow walks, reading, and relaxed meals under wide skies. Evenings are cool and peaceful, making it ideal for travellers who want the start of the year to feel expansive, measured, and intentional.

Starting 2026 Well

Early-year travel in South Africa is no longer about showing off or keeping pace with trends. It’s about planning trips that allow for calm, careful attention, and genuine restoration. Whether it’s tasting wine in the Winelands, tracking wildlife in the bush, or enjoying the sea at KwaZulu-Natal’s quiet beaches, the best escapes give space to think, breathe, and return home with a clear head.

In 2026, premium travel is defined less by appearances and more by the experience you take home.

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