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G- Star RAW Unveils Its Anatomic Denim Campaign in Cape Town

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G-Star RAW has revealed its new Anatomic Denim campaign in Cape Town. The brand is known for its structured and well-designed jeans which has become the favorite of many fashion enthusiasts. The idea behind Anatomic Denim is to produce jeans that bring out the best in you.

At the event in Cape Town, G-Star displayed the new collection to local designers, fashion lovers, and media. It was a relaxed setting which shows the brand’s balance between technical design and street style. Guests saw how the denim was shaped to fit the human form. The campaign highlighted the features of the jeans and how much effort is put in its design.

The Anatomic Denim collection includes reworked versions of some of G-Star’s popular pieces, like the Elwood, along with new designs such as the Contor and Kitoh jeans. Each piece has curved seams and sculpted cuts that follow natural body lines. This makes the jeans fit better and feel more flexible, especially when sitting or walking. G-Star calls it “denim engineered to move with the body,” and it shows in every detail, from how the fabric bends to how it looks after long wear.

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A standout piece from the global campaign is the Denim Gorilla, a three-meter-tall sculpture created by artists Darwin, Sinke & van Tongeren. The sculpture explores anatomy and structure, using denim as both material and symbol. It reflects the same ideas found in the clothing, strength, flexibility, and the beauty of form.

In Cape Town, the campaign had a strong creative energy. Local artists and performers participated which brought life to the event. The night had an artistic atmosphere, with denim tones and soft lighting matching the brand’s style. South African music stars Major League DJz turned up, adding a local sound that kept the event lively and connected to the city’s culture.

The visuals for the campaign were shot by Jordan Hemingway. He used athletes and movement artists, dancers, cyclists, gymnasts to show how the denim works with the body. There were  heavy backdrops, just the natural motion of people wearing the clothes. The goal was to show denim in a good light, and it was achieved.

G-Star’s choice of Cape Town for the launch highlights how the brand values creativity from around the world. The city’s growing influence in design and culture made it a fitting location for the campaign. It also gave South African audiences a closer look at one of the brand’s most innovative projects in recent years.

The Anatomic Denim pieces are now available in select stores and online. While prices differ based on style and fabric, they are all  high quality products.

G-Star RAW is known for treating denim as a unique craft. The brand hopes to make it more comfortable and stylish for the person wearing them. By blending design, art, and movement, G-Star has shown it is among the best in the world.

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Fashion

Bonang Matheba Inspires Thebe Magugu’s Mafeteng Capsule Collection

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Bonang Matheba: Instagram

Bonang Matheba is at the centre of Thebe Magugu’s Mafeteng capsule collection campaign. Thebe Magugu designs from a place of personal history, and Bonang represents a person they can rely on.

According to Magugu,

There is power in knowing where you come from. I’ve always felt like Bonang embodies that with remarkable ease, as a woman who has built an entire universe simply around her presence.”

The collection is from Mafeteng in Lesotho, a place connected to Magugu’s family background. Bonang’s role fits naturally within the brand concept. Magugu positions her as a muse because she represents a fully formed identity.

Bonang Matheba: Instagram

Read Also: Dior Comes Alive: Jonathan Anderson’s New Collection at Paris Fashion Week

In the campaign visuals, she appears composed.  Her posture, stillness, and authority show how consistently managed her public image is.

The standout look in the capsule is the Mafeteng Dress in bone white. The colour choice removes distraction. The garment is defined by clean lines and exceptional tailoring. When paired with the Kite Cap, the look is more architectural and shows a sense of authority.

The composition is minimal, with Bonang positioned to emphasise her presence. Lighting and framing allow the garment’s form and her persona to carry the image.  The visual language is consistent with the collection’s focus on clarity.

Photo: Instagram

This collaboration works because both figures operate with a similar approach. Magugu builds collections through storytelling tied to specific histories, while Bonang has built a career based on consistency. .

The Mafeteng capsule shows a shift in African luxury fashion towards specificity. Designers are moving away from generic cultural references and focusing on defined histories. By using Mafeteng, Magugu narrows the narrative, giving the collection more depth.

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Fashion

Mihlali Ndamase Styles a Blazer and Jeans With a Vintage Touch

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Photo: Instagram

Mihlali Ndamase has built a style direction defined by bold colour and body-conscious shapes. Recently, her Instagram feed has focused on figure-hugging dresses from her label, Treasury. But in a different direction, she steps away from that approach, choosing instead a blazer and wide-leg denim styled with a vintage reference.

The blazer is cut with a slightly oversized frame, giving it a balanced shape. The shoulders extend just enough to create contrast against the jeans. This proportion avoids the cropped  tailoring typical of modern cuts. This outfit is styled like the late 90s and early 2000s styling. She pairs the look with cuffed loose jeans in clean-finished denim.

Photo: Instagram

Read Also: Mihlali Ndamase Shows How It’s Done in Suits

The outfit carries a vintage feel through its details. The blazer and jeans pairing draws from classic styling, shown through simple details rather than bold elements. The blazer shows Mihlali’s usual style, shaped by clean lines and well-cut pieces.

Accessories are kept simple. The shoes and bag come in soft, neutral shades. She pairs the look with oversized glasses and wears her hair in a fringe that frames her face.

Photo: Instagram

This look sits close to her 27 February denim outfit, where she wore lighter-wash jeans paired with a matching long-sleeve blue shirt. She finished the look with a sweater draped around her neck, a white clutch, and half-covered shoes, styled with a bob.

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Halle Bailey Channels Romance in a Red Ruffled Blumarine Gown for ‘You, Me & Tuscany’ Promotion

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Halle Bailey - Instagram

Halle Bailey presented a more romantic look this week while promoting her upcoming project You, Me & Tuscany, stepping out in a striking red gown from Blumarine that reflects the film’s tone.

The look, covered by publications such as Vogue and Harper’s Bazaar, featured layered ruffles cut from lightweight chiffon that moved easily. The gown was shaped with a softly structured bodice and a deep V neckline, before falling into cascading tiers and a trailing hem. A high slit balanced the volume, adding shape and allowing ease as she walked. She paired the dress with pointed red heels, keeping the look one colour, while gold hoop earrings and a statement ring added contrast without pulling focus from the dress.

Halle Bailey – Instagram

For Bailey, this appearance continues her recent fashion direction. In recent months, she has shifted away from more bold red carpet looks and towards pieces that focus on fabric and structure instead of heavy detailing. The Blumarine gown sits firmly within that transition, using texture, proportion and colour to create impact in a controlled way.

The red colour aligns with the film’s romantic theme. Instead of a deep, formal tone, the shade appears brighter and less formal, aligning with the romantic setting implied by You, Me & Tuscany. Styled with long braids pulled back from the face and minimal beauty choices, Bailey kept attention on the neckline and ruffles.

Halle Bailey – Instagram

The look also aligns with current promotional styling. Bailey’s wardrobe here appears deliberate. It aligns with the film’s romantic setting.

This look is defined by its simplicity. Where many promotional looks aim for attention, this one relies on proportion, flow and a clear approach. It reflects a performer who is more considered, not just in her roles, but in how she presents them visually.

With the film’s release approaching, Bailey’s fashion choices are already helping define its visual direction. If this appearance is any indication, the promotional tour will favour consistency over bold styling, using fashion as an extension of the film’s theme.

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