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G- Star RAW Unveils Its Anatomic Denim Campaign in Cape Town

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G-Star RAW has revealed its new Anatomic Denim campaign in Cape Town. The brand is known for its structured and well-designed jeans which has become the favorite of many fashion enthusiasts. The idea behind Anatomic Denim is to produce jeans that bring out the best in you.

At the event in Cape Town, G-Star displayed the new collection to local designers, fashion lovers, and media. It was a relaxed setting which shows the brand’s balance between technical design and street style. Guests saw how the denim was shaped to fit the human form. The campaign highlighted the features of the jeans and how much effort is put in its design.

The Anatomic Denim collection includes reworked versions of some of G-Star’s popular pieces, like the Elwood, along with new designs such as the Contor and Kitoh jeans. Each piece has curved seams and sculpted cuts that follow natural body lines. This makes the jeans fit better and feel more flexible, especially when sitting or walking. G-Star calls it “denim engineered to move with the body,” and it shows in every detail, from how the fabric bends to how it looks after long wear.

Read Also : Miss Charm South Africa 2025 Everything You Need to Know

A standout piece from the global campaign is the Denim Gorilla, a three-meter-tall sculpture created by artists Darwin, Sinke & van Tongeren. The sculpture explores anatomy and structure, using denim as both material and symbol. It reflects the same ideas found in the clothing, strength, flexibility, and the beauty of form.

In Cape Town, the campaign had a strong creative energy. Local artists and performers participated which brought life to the event. The night had an artistic atmosphere, with denim tones and soft lighting matching the brand’s style. South African music stars Major League DJz turned up, adding a local sound that kept the event lively and connected to the city’s culture.

The visuals for the campaign were shot by Jordan Hemingway. He used athletes and movement artists, dancers, cyclists, gymnasts to show how the denim works with the body. There were  heavy backdrops, just the natural motion of people wearing the clothes. The goal was to show denim in a good light, and it was achieved.

G-Star’s choice of Cape Town for the launch highlights how the brand values creativity from around the world. The city’s growing influence in design and culture made it a fitting location for the campaign. It also gave South African audiences a closer look at one of the brand’s most innovative projects in recent years.

The Anatomic Denim pieces are now available in select stores and online. While prices differ based on style and fabric, they are all  high quality products.

G-Star RAW is known for treating denim as a unique craft. The brand hopes to make it more comfortable and stylish for the person wearing them. By blending design, art, and movement, G-Star has shown it is among the best in the world.

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Fashion

Mihlali Ndamase Goes All In on Pinstripes

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Mihlali Ndamase - Instagram

Mihlali Ndamase is embracing classic tailoring with a pinstripe outfit that pairs structured tailoring with relaxed proportions. The beauty entrepreneur and content creator opted for a black-and-white look centred on tailored pieces, showing another side of her wardrobe beyond the glamorous occasionwear she is often seen wearing.

Mihlali Ndamase – Instagram

The outfit centres on a black pinstripe three-piece set with wide-leg trousers and a fitted halterneck waistcoat. Fine white pinstripes contrast against the black fabric, while the close-fitting waistcoat sits neatly through the torso before meeting the loose-fitting trousers. Instead of wearing the waistcoat on its own, Mihlali layered it over a crisp white button-down shirt with an exaggerated curved hem extending below the waistcoat, creating a striking black-and-white combination.

Mihlali Ndamase – Instagram

The oversized trousers fall loosely over her silver platform heels, emphasising the relaxed fit of the outfit. The mix of tailored pinstripes and wide-leg trousers offers a modern interpretation of classic suiting while maintaining a structured shape.

She paired the outfit with metallic silver accessories, including a quilted top-handle handbag and matching platform peep-toe heels. A silver wristwatch, stud earrings and stacked rings rounded off the look.

Mihlali wore her hair in a centre-part style pulled neatly behind her shoulders. Her makeup included sculpted brows, defined lashes, neutral eyeshadow, softly contoured cheeks and a nude lip that complemented the black-and-white look.

Mihlali Ndamase – Instagram

This outfit reflects a style direction Mihlali has returned to several times over the years. While she is often associated with body-skimming dresses, corsetry and statement eveningwear, she has also incorporated sharp tailoring into her wardrobe. Compared with some of her more embellished red-carpet appearances, this pinstripe look places greater emphasis on tailoring while staying true to the refined style that regularly appears in her fashion choices.

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Thabsie Brings Aviator-Inspired Style to Winter in a Sherpa-Trimmed Faux Leather Co-Ord

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Thabsie - Instagram

Thabsie is embracing winter dressing with a coordinated faux leather look. In a recent Instagram post, the South African singer tagged Fashion Nova and identified her outfit as the Along The Lines Sherpa Faux Leather Skirt Set, putting the spotlight on a coordinated look that blends classic winter textures with a fitted cut.

The two-piece is crafted from chocolate-brown faux leather and finished with cream sherpa trim throughout. The cropped sleeveless top has a high funnel neck, a full-length front zip and structured cap sleeves lined with sherpa. Matching trim runs along the hem, creating a clear contrast against the dark faux leather.

Thabsie – Instagram

The coordinating mini skirt follows the same details as the top. Designed with a high waist, it has a front zip running through the centre and sherpa trim along the hem. The matching zips on both pieces create a consistent finish, while the fitted cut gives the set a structured appearance. The rich brown faux leather paired with the cream sherpa trim gives the outfit an aviator-inspired feel, making it well suited to the winter season.

Thabsie – Instagram

Thabsie kept her accessories within the same brown and cream tones. She carried a structured white Burberry tote with brown leather handles and trim, complementing the shades of the outfit. She paired the look with knee-high white boots with square toes and block heels, creating a bold contrast against the dark faux leather. She also wore slim gold bangles on one wrist.

Her hair was styled in a relaxed updo with soft face-framing strands, while her makeup included defined brows, softly blended eye makeup, warm neutral tones and a nude lip.

Thabsie – Instagram

The look reflects a style Thabsie has returned to in recent months. From tailored outfits to coordinated neutral looks and leather pieces, she has consistently favoured structured designs with a refined finish. This sherpa-trimmed faux leather co-ord continues that approach, reflecting her preference for coordinated dressing while adapting it for the colder season.

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Kefilwe Mabote Gives ‘Corporate-Core’ a Youth Day Update

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Kefilwe Mabote marked Youth Day with a tailored look that blended corporate dressing with contemporary styling.

She wore a charcoal-grey pinstripe blazer dress with structured shoulders, a fitted waist and elongated white lapels extending beyond the neckline. The pinstripe pattern added texture to the dark fabric, while the sharply tailored cut underscored the structured shape.

Kefilwe Mabote – Instagram

Under the blazer, Mabote wore a crisp white shirt with an oversized collar layered over the jacket. A deep green necktie introduced colour to the tonal outfit and strengthened the office-inspired style direction. The combination of a shirt, tie and blazer referenced traditional suiting, while the mini-length hemline brought a fashion-led element to the outfit.

For accessories, Mabote carried a Louis Vuitton monogram trunk bag. The structured design, finished with the brand’s signature monogram canvas and metallic corner details, introduced a luxury touch.

Kefilwe Mabote – Instagram

She paired the look with chunky black loafers and ribbed grey knee-high socks instead of heels. The footwear choice complemented the corporate theme while adding a collegiate-inspired influence.

Her jewellery was minimal, consisting of small green earrings that matched the necktie and a selection of delicate rings. Narrow rectangular sunglasses rounded off the accessories.

Mabote wore her hair in a centre-parted updo, with loose strands left at the front. Her makeup featured defined brows, softly sculpted skin, neutral eye makeup and a nude-toned lip.

Kefilwe Mabote – Instagram

The outfit aligns with a style direction Mabote has embraced for years. She frequently leans towards structured tailoring, fitted cuts and luxury accessories. In previous appearances, she has worn sharply cut blazers, coordinated suiting and statement handbags, making this Youth Day outfit a continuation of her preference for tailored dressing.

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