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G- Star RAW Unveils Its Anatomic Denim Campaign in Cape Town

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G-Star RAW has revealed its new Anatomic Denim campaign in Cape Town. The brand is known for its structured and well-designed jeans which has become the favorite of many fashion enthusiasts. The idea behind Anatomic Denim is to produce jeans that bring out the best in you.

At the event in Cape Town, G-Star displayed the new collection to local designers, fashion lovers, and media. It was a relaxed setting which shows the brand’s balance between technical design and street style. Guests saw how the denim was shaped to fit the human form. The campaign highlighted the features of the jeans and how much effort is put in its design.

The Anatomic Denim collection includes reworked versions of some of G-Star’s popular pieces, like the Elwood, along with new designs such as the Contor and Kitoh jeans. Each piece has curved seams and sculpted cuts that follow natural body lines. This makes the jeans fit better and feel more flexible, especially when sitting or walking. G-Star calls it “denim engineered to move with the body,” and it shows in every detail, from how the fabric bends to how it looks after long wear.

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A standout piece from the global campaign is the Denim Gorilla, a three-meter-tall sculpture created by artists Darwin, Sinke & van Tongeren. The sculpture explores anatomy and structure, using denim as both material and symbol. It reflects the same ideas found in the clothing, strength, flexibility, and the beauty of form.

In Cape Town, the campaign had a strong creative energy. Local artists and performers participated which brought life to the event. The night had an artistic atmosphere, with denim tones and soft lighting matching the brand’s style. South African music stars Major League DJz turned up, adding a local sound that kept the event lively and connected to the city’s culture.

The visuals for the campaign were shot by Jordan Hemingway. He used athletes and movement artists, dancers, cyclists, gymnasts to show how the denim works with the body. There were  heavy backdrops, just the natural motion of people wearing the clothes. The goal was to show denim in a good light, and it was achieved.

G-Star’s choice of Cape Town for the launch highlights how the brand values creativity from around the world. The city’s growing influence in design and culture made it a fitting location for the campaign. It also gave South African audiences a closer look at one of the brand’s most innovative projects in recent years.

The Anatomic Denim pieces are now available in select stores and online. While prices differ based on style and fabric, they are all  high quality products.

G-Star RAW is known for treating denim as a unique craft. The brand hopes to make it more comfortable and stylish for the person wearing them. By blending design, art, and movement, G-Star has shown it is among the best in the world.

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Fashion

Nqobile Khwezi Lets Her Style Speak for Itself

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Nqobile Khwezi didn’t need fanfare or a long caption to make an impression during her latest style moment. Her Instagram post simply read: “The icing on the cake, the cherry on the top.” And it fit perfectly; the outfit communicated everything on its own.

The dress, a short structured mini with sheer sleeves in soft blended tones of rose, amber, and violet, had a presence that commands attention without demanding it. It wasn’t loud. It wasn’t competing. It was confident, the kind of self-assurance that comes from knowing what suits you best.

Nqobile Khwezi – Instagram

The bodice was precise, the waist defined naturally. The skirt moved with ease, not stiffness. The sleeves introduced just the right touch of flair without going over the top.

She paired the look with a muted Louis Vuitton Capucines, a choice that complements rather than overwhelms. Nude ankle-strap heels maintained clean lines, and accessories were minimal.

Nqobile Khwezi – Instagram

But what makes this ensemble truly stand out is not just the styling, though it was deliberate, but her quiet confidence that resonates. There’s no effort to impress.

This is where many digital style figures falter: clarity of vision. Khwezi’s style is distinctive yet approachable. Feminine, composed, lightly romantic, and never costume-like. Every element, hair, shoes, jewellery, aligns effortlessly.

Nqobile Khwezi – Instagram

Outfits can feel overthought, but this one doesn’t. It reads as carefully considered rather than constructed for effect.

Her brief caption served as the perfect punctuation, a subtle note to a moment fully enjoyed. A look that feels earned, not rushed.
No declarations. No proving.

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Fashion

Thabee Happy Paints Johannesburg Pink in Chic Style

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South African Style creator Thabee Happy shared a post on Instagram that quickly gained attention ahead of The Pink Table event. Her caption read: “Afternoon with my favourite Bruta Fruit Spritzer. Getting ready to paint Johannesburg pink next week at The Pink Table.”

Thabee Happy – Instagram

She wore a fitted pink midi dress that highlighted her shape while maintaining clean, modern lines. The neckline, detailed with small beadwork, brought a touch of refinement to an otherwise simple outfit. It balanced structure with softness and showed how minimal design can still make an impression.

Thabee Happy – Instagram

Her choice of accessories kept things sharp. A metallic mini bag introduced a fresh edge, while silver heels and small diamond earrings maintained a sense of restraint. Her straight hair framed her face neatly, and her makeup stayed natural, with bronzed tones, a neutral lip, and a soft glow that worked well in the afternoon light.

Those who follow Thabee know this kind of presentation is consistent. She often steps out in looks that feel composed and personal, with pieces that fit well and tones that enhance rather than overwhelm. Her strength lies in knowing what works for her. Confident dressing that never feels staged.

Thabee Happy – Instagram

Her post also hinted at the buzz surrounding The Pink Table, Bruta Fruit’s lifestyle experience that celebrates women who embrace colour and self-expression. Over time, the event has built a strong identity in Johannesburg’s social scene, where fashion, conversation, and creativity come together easily.

Thabee’s outfit summed up that energy perfectly. It had presence without excess, and it reminded everyone watching that personal style does not always need big statements or branding. Sometimes it is about comfort, intention, and the right moment.

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Bonang Matheba Affirms Her Gucci Moment

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Bonang Matheba, celebrated for her sharp sense of style and assured presence, has a way of making every appearance feel considered. Her wardrobe choices always reflect purpose, never random, always aligned with her mood. On her official Instagram page, she shared a recent look that summed up that attitude perfectly. The post captured what Bonang does best: letting simplicity carry power.

Bonang Matheba – Instagram

The image kept things clean and simple, relying on Bonang’s natural presence to set the tone. There was ease in her posture and certainty in her expression, the kind that comes from knowing exactly what she wants to project. It’s that steady confidence that keeps her relevant in South Africa’s changing fashion scene, where individuality always outlasts hype.

Bonang Matheba – Instagram

She wore a crisp white button-down tucked into dark denim cut to flatter her shape without feeling stiff. Around her neck, a silk Gucci scarf added texture, cinched with a matching monogram belt. Oversized black sunglasses brought structure, while gold earrings caught the light with quiet precision. A beige Gucci tote with the trademark stripe rested beside her, and black leather mules detailed in gold completed the look with understated strength.

The beauty of the outfit came from its control. Every piece served a purpose, every detail in sync. For Bonang, presence is power; attention is just a result. Gucci may have supplied the canvas, but the story was entirely hers: grounded, confident, and unmistakably Bonang.

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