At MXS Kulture Festival 2026, multiple brand activations were present across the festival grounds, but Crème of Nature distinguished itself through direct audience engagement. As the official hair partner, the brand aligned its products with how attendees wear and maintain their hair in everyday settings.

Photo Credit – Instagram

Instead of relying on static displays, the brand’s activation operated as a live styling station. Professional stylists worked directly with attendees, creating and adjusting hairstyles in real time. Hair styling was integrated into the wider festival environment, where music, fashion and street culture intersect.

The activation focused on textured hair across different styles, including braids, natural curls, protective styles and straight finishes. This reflected current preferences for versatility in hair styling, particularly among younger audiences who move between styles depending on occasion and maintenance needs.

Photo Credit – Instagram

Within the haircare industry, brands are increasingly expected to show relevance through practical engagement. At the festival, this was demonstrated through continuous styling sessions and direct interaction with attendees. Visitors were able to select styles based on personal preference while also observing current trends in festival hair.

There was also a clear educational component. Stylists provided guidance on hair maintenance, product use and routines suited to different hair types. This included discussions on maintaining protective styles, managing natural hair and selecting appropriate products for long-term care.

Photo Credit – Instagram

Festivals such as MXS Kulture continue to influence style choices and consumer awareness, particularly among urban audiences. By participating as an official partner, Crème of Nature engaged directly with a demographic that actively shapes hair trends and purchasing decisions.

The brand’s presence at the event demonstrates how live activations can support product visibility through practical use. Rather than focusing on display alone, the approach centred on service delivery and direct interaction with consumers.

Ella Mai will headline her first live shows in South Africa this April. The British artist will perform two concerts, giving local fans an opportunity to see her live.

Her South African run will start on 25 April 2026 at the Sun City Superbowl in the North West province. This performance is part of the Konka Kulture Weekend, a three-day music and lifestyle event. On 26 April 2026, she will be at the GrandWest Arena in Cape Town.

Ella Mai gained global recognition with Boo’d Up, a breakout single that dominated charts. After that success, she came up with tracks like Trip and Shot Clock.

Ella Mai Poster: Getty Images

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The Sun City appearance will place her alongside popular South African performers. The Konka Kulture Weekend lineup includes top artists in the country. Here are the confirmed performers sharing the stage with her:

• Sjava
• Nasty C
• Zee Nxumalo
• Scorpion Kings
• Uncle Waffles
• Oscar Mbo

This list shows the diversity in the country’s music scene and collaboration between international and local artists.

Ella Mai: Getty Images

Sun City Convention Centre Manager Nombuso Buthelezi has expressed her excitement about the event.

“As an iconic hosting destination, Sun City is proud to present yet another world-class event experience, thoughtfully curated to meet every guest’s expectations.

“We believe that music has a unique power to unite people, creating moments of connection that transcend the ordinary. It is our intention that long after the final note, guests will leave with unforgettable memories and stories worth sharing for years to come,” said Buthelezi.

Fans in the coastal city will have the chance to experience her stage presence in the arena. Tickets for both South African shows will be available via Webtickets and at Pick n Pay stores nationwide, with prices starting from R790.

The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has announced that Zoë Modiga will be the headlining performer for its upcoming annual Gala in 2026. The announcement was made on December 12, 2025, and sets the stage for an evening of excellence.

Zoë Modiga : Instagram

The Zeitz MOCAA Gala is an important event on Cape Town’s art calendar. As the museum’s primary annual fundraiser, the Gala will secure resources to advance Zeitz MOCAA’s core mission: to exhibit, collect, preserve, and research contemporary art from Africa and its Diaspora. Proceeds directly benefit the museum’s vital curatorial and education programming, ensuring the institution continues to nurture a vibrant artistic ecosystem.

The 2026 Gala is very significant, as it is dedicated to honour the life and legacy of the museum’s late Executive Director and Chief Curator, Koyo Kouoh. The event aims to embody the values she championed: cultural agency, and radical care. . The Gala will also honour Abdoulaye Konaté, Dr. Anita Blanchard, Martin Nesbitt, and Albie Sachs for their contributions to art, philanthropy, and vision.

Zoe and President Macrom : Instagram

Modiga has deep knowledge about classical music, and jazz, giving her a technical depth. She is a great live performer, known for an evocative individualism that extends to her stage fashion and imagery. Her discography, including albums like Yellow: The Novel and Inganekwane, released under her independent label Yelloëwax, is celebrated for being rooted in Afro-realism while pushing the boundaries of global sound. Her work usually contains Zulu lyrics and embraces the Black diaspora.

Zoe : Instagram

The Gala will take place on Friday, February 20, 2026, and is more than just an award ceremony . The evening features art installations, curated decorations, and a vibrant showcase of contemporary African creativity.

Furthermore, the Gala is preceded by some exclusive events that ticket holders will enjoy. The Gala week will focus on cultural and intellectual exchange, attracting art professionals around the world.

Modiga’s performance is about culture that the museum wants to promote. Her presence is about a night where artistic talent meets collective philanthropy, in a bid to broaden engagement with contemporary.