Paris Fashion Week remains fashion’s grand stage, a meeting point of creativity, texture, and attitude. This season South Africans brought something fresh to the scene: confident fits, expressive details, and an undeniable sense of individuality. Here’s a look at some personalities spotted at Paris Fashion Week

Sarah Lange

Sarah Lange’s style sense has always been exceptional. The fashion guru appeared poised throughout the show. Sarah’s wardrobe includes top designers like Dior and it was a balance between classic and modern.

Ama Qamata

Ama is popular for her role in Blood and Water and she let her fashion versatility speak for itself. At the Paris Fashion Week, she showed her style by blending playful colors with bold accessories. Her youthful styling reflected quiet confidence.

Sinqobile Tusani

She is a leading creative director behind some of South Africa’s fashion visuals. Her outfits at the event reflected her strong sense of style. Sinqobile came in avant-garde outfits that were a mixture of local materials with international design.

Mzukisi Mbane

He is the founder of Imprint ZA and one of South Africa’s leading designers. His dress at the event shows cultural symbolism and bold prints. In Paris, Mbane style proves that African fashion can stand alongside global trends.

Read Also : G- Star RAW Unveils Its Anatomic Denim Campaign in Cape Town

Liesel Laurie

Former Miss Africa brought old-school elegance with a modern twist to her appearance. From her well-designed updos to the beautiful evening gowns. She walked confidently and embodied grace. Liesel reminds her fans that she is a woman with a strong sense of style.

Phupho Gumede

Phupho Gumede, a celebrity stylist, was also at the Paris Fashion Week and he made an impression with his styling. At the event, his mixture of layers, textures, and tones was well executed. His looks drew plenty of attention. His creativity and style will inspire young South African stylists.

Pearl Thusi

Pearl Thusi used Paris Fashion Week to reveal another side of her style. She wore well-structured leather ensembles, and a couture gown. Her attitude, and charisma made her one of the most talked-about attendees.

G-Star RAW has revealed its new Anatomic Denim campaign in Cape Town. The brand is known for its structured and well-designed jeans which has become the favorite of many fashion enthusiasts. The idea behind Anatomic Denim is to produce jeans that bring out the best in you.

At the event in Cape Town, G-Star displayed the new collection to local designers, fashion lovers, and media. It was a relaxed setting which shows the brand’s balance between technical design and street style. Guests saw how the denim was shaped to fit the human form. The campaign highlighted the features of the jeans and how much effort is put in its design.

The Anatomic Denim collection includes reworked versions of some of G-Star’s popular pieces, like the Elwood, along with new designs such as the Contor and Kitoh jeans. Each piece has curved seams and sculpted cuts that follow natural body lines. This makes the jeans fit better and feel more flexible, especially when sitting or walking. G-Star calls it “denim engineered to move with the body,” and it shows in every detail, from how the fabric bends to how it looks after long wear.

Read Also : Miss Charm South Africa 2025 Everything You Need to Know

A standout piece from the global campaign is the Denim Gorilla, a three-meter-tall sculpture created by artists Darwin, Sinke & van Tongeren. The sculpture explores anatomy and structure, using denim as both material and symbol. It reflects the same ideas found in the clothing, strength, flexibility, and the beauty of form.

In Cape Town, the campaign had a strong creative energy. Local artists and performers participated which brought life to the event. The night had an artistic atmosphere, with denim tones and soft lighting matching the brand’s style. South African music stars Major League DJz turned up, adding a local sound that kept the event lively and connected to the city’s culture.

The visuals for the campaign were shot by Jordan Hemingway. He used athletes and movement artists, dancers, cyclists, gymnasts to show how the denim works with the body. There were  heavy backdrops, just the natural motion of people wearing the clothes. The goal was to show denim in a good light, and it was achieved.

G-Star’s choice of Cape Town for the launch highlights how the brand values creativity from around the world. The city’s growing influence in design and culture made it a fitting location for the campaign. It also gave South African audiences a closer look at one of the brand’s most innovative projects in recent years.

The Anatomic Denim pieces are now available in select stores and online. While prices differ based on style and fabric, they are all  high quality products.

G-Star RAW is known for treating denim as a unique craft. The brand hopes to make it more comfortable and stylish for the person wearing them. By blending design, art, and movement, G-Star has shown it is among the best in the world.

ASAP Rocky has set the pace for streetwear in 2025. His fashion game is lit, and the world takes notice. His recent outings in recent months shows how he keeps pushing the conversation around fashion without forcing it.

Early in the month, Rocky wore a long-sleeve top with matching baggy trousers and paired them with black square-toe shoes. He finished the outfit with pearl-encrusted headphones. The outfit itself was simple, but the detail made the difference. He turned a casual errand run into a streetwear moment. The headphones became the highlight, proving that one accessory can shift an entire look.

Later in September, Rocky fronted the cover of ELLE magazine. The shoot featured him in Dior, Louis Vuitton, Celine, and other major houses. He moved between tailored silhouettes and loose streetwear fits with ease. He didn’t just model clothes, he showed how streetwear lives inside luxury fashion when styled with confidence. The spread confirmed his status as more than an artist in fashion campaigns.

At the Los Angeles premiere of Highest 2 Lowest, Rocky wore a designer suit, styled it with a taupe shirt, and black loafers. The look felt sharp, but the detail of the tie and pin added personality. Rocky used the red carpet to show how a suit can still carry streetwear edge when you own the styling.

Read Also : Bonang Matheba, The Gucci Blondie!

Across these September appearances, Rocky proves he doesn’t need loud prints or oversized logos to set trends. He chooses clean bases and then injects a twist, be it pearl headphones, a polka-dot tie, or the balance of tailoring and casual wear. The formula works because it feels natural. He doesn’t pile on unnecessary layers or chase viral gimmicks.

He walks with confidence, and that confidence sells the outfit. A cream top and trousers sound plain on paper, but on Rocky they read as intentional and stylish. A charcoal suit could feel corporate, but on him it becomes modern streetwear. He proves that streetwear is less about specific pieces and more about attitude and execution.

These past months show Rocky in different spaces, a fashion magazine, a film premiere, but in each setting he sets trends. Fans recreate the cream look with thrift finds. Blogs analyze the ELLE cover styling. Designers take cues from his tailoring choices. He doesn’t need to shout through his outfits. He makes clear, confident decisions that influence the culture.

ASAP Rocky continues to define streetwear in real time. He blends high fashion with casual wear, experiments with details, and carries it all with ease. In September alone, he reminded everyone that style doesn’t mean excess. It means clarity, personality, and confidence. That’s why his outfit game remains the standard for streetwear in 2025.