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Levi’s Launches 501 Curve Jeans for Curvy Women  

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Levi Strauss Africa hosted a brunch to launch a new fit of its most iconic denim, the 501 Curve Jeans. The design was created to celebrate curvy bodies and introduce a more inclusive option to one of the most recognizable jeans in the world.

The 501 has a long history. First released in 1873, it became the original blue jean and set the standard for denim. Over the years, it has gone from being workwear to a cultural symbol, worn by generations of musicians, actors, and everyday people. Its straight leg and button fly made it a timeless piece. Now, Levi’s is reworking that classic fit for women who have often been left out of the original design.

 

Levi's curvy women event

TV star Nomzamo Mbatha at the Levi’s 501 for curvy women launch

The new addition comes with updates that directly address common fit problems. It has more room in the seat and thigh, a touch of stretch for comfort, and a hip-to-waist ratio that reduces the waist gap. For women with fuller hips, finding jeans that fit both the waist and thighs has always been a challenge. Levi’s is positioning the jeans as a solution that doesn’t compromise on style.

 

On Instagram, the brand called it “a hot new fit” and noted how it keeps the look of the 501 while making it accessible to more body types. Denim fans will still see the familiar straight cut, but with details that make the jeans easier to wear daily.

 

Levi's curvy women event

Levi’s Africa Launch brunch

At the launch brunch event, several female stars were in attendance. Actress and TV star Nomzamo Mbatha, who is also the model for the campaign, was among the guests. The event put focus on how the new fit is being welcomed in markets where fashion inclusivity is gaining more attention.

 

Brands are moving toward inclusive sizing and designing pieces that reflect real body shapes. Denim especially has faced criticism for not meeting the needs of curvy women, with many styles either being too tight or leaving a gap at the waist. By adjusting its most iconic jean, Levi’s is showing its listening to its customers and adapting to modern demands.

 

Levi's curvy women event

Levi’s Curve Jeans Launch brunch

The 501 Curve can be styled in different ways. It works casually with sneakers and a t-shirt, or can be paired with heels, boots, or blazers for a clean look. 

 

The Levi’s combines history with progress. For curvy women, it offers a fit that feels natural without losing the heritage of the original jean. For Levi’s, it’s a step forward in keeping the 501 relevant while adopting inclusivity. 

Read Also: Thuso Mbedu’s Best Denim Street Style Moments 

 

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Fashion

Mihlali Ndamase Styles a Blazer and Jeans With a Vintage Touch

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Photo: Instagram

Mihlali Ndamase has built a style direction defined by bold colour and body-conscious shapes. Recently, her Instagram feed has focused on figure-hugging dresses from her label, Treasury. But in a different direction, she steps away from that approach, choosing instead a blazer and wide-leg denim styled with a vintage reference.

The blazer is cut with a slightly oversized frame, giving it a balanced shape. The shoulders extend just enough to create contrast against the jeans. This proportion avoids the cropped  tailoring typical of modern cuts. This outfit is styled like the late 90s and early 2000s styling. She pairs the look with cuffed loose jeans in clean-finished denim.

Photo: Instagram

Read Also: Mihlali Ndamase Shows How It’s Done in Suits

The outfit carries a vintage feel through its details. The blazer and jeans pairing draws from classic styling, shown through simple details rather than bold elements. The blazer shows Mihlali’s usual style, shaped by clean lines and well-cut pieces.

Accessories are kept simple. The shoes and bag come in soft, neutral shades. She pairs the look with oversized glasses and wears her hair in a fringe that frames her face.

Photo: Instagram

This look sits close to her 27 February denim outfit, where she wore lighter-wash jeans paired with a matching long-sleeve blue shirt. She finished the look with a sweater draped around her neck, a white clutch, and half-covered shoes, styled with a bob.

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Fashion

Halle Bailey Channels Romance in a Red Ruffled Blumarine Gown for ‘You, Me & Tuscany’ Promotion

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Halle Bailey - Instagram

Halle Bailey presented a more romantic look this week while promoting her upcoming project You, Me & Tuscany, stepping out in a striking red gown from Blumarine that reflects the film’s tone.

The look, covered by publications such as Vogue and Harper’s Bazaar, featured layered ruffles cut from lightweight chiffon that moved easily. The gown was shaped with a softly structured bodice and a deep V neckline, before falling into cascading tiers and a trailing hem. A high slit balanced the volume, adding shape and allowing ease as she walked. She paired the dress with pointed red heels, keeping the look one colour, while gold hoop earrings and a statement ring added contrast without pulling focus from the dress.

Halle Bailey – Instagram

For Bailey, this appearance continues her recent fashion direction. In recent months, she has shifted away from more bold red carpet looks and towards pieces that focus on fabric and structure instead of heavy detailing. The Blumarine gown sits firmly within that transition, using texture, proportion and colour to create impact in a controlled way.

The red colour aligns with the film’s romantic theme. Instead of a deep, formal tone, the shade appears brighter and less formal, aligning with the romantic setting implied by You, Me & Tuscany. Styled with long braids pulled back from the face and minimal beauty choices, Bailey kept attention on the neckline and ruffles.

Halle Bailey – Instagram

The look also aligns with current promotional styling. Bailey’s wardrobe here appears deliberate. It aligns with the film’s romantic setting.

This look is defined by its simplicity. Where many promotional looks aim for attention, this one relies on proportion, flow and a clear approach. It reflects a performer who is more considered, not just in her roles, but in how she presents them visually.

With the film’s release approaching, Bailey’s fashion choices are already helping define its visual direction. If this appearance is any indication, the promotional tour will favour consistency over bold styling, using fashion as an extension of the film’s theme.

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Fashion

Polka Dots Never Miss When Thabee Happy Wears Them

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Thabee Happy - Instagram

Thabee has maintained a clean, controlled approach to styling. This time she delivers a polka dot set built around a structured long-sleeve shirt and tailored shorts, balancing a playful print with structured tailoring.

The fit is sharp, with defined shoulders and a clean button line. The addition of front pockets adds a functional detail. The cinched waist, tied with a matching belt, defines the waist clearly. It is fitted without looking restrictive.

The shorts maintain the same structure. They are tailored enough to look deliberate but relaxed enough to keep the look from becoming too formal. The length is precise, keeping the outfit modern and wearable.

Thabee Happy – Instagram

The styling stays minimal. The white pointed heels extend the clean colour direction and sharpen the overall appearance. The colour direction stays consistent. The handbag, compact and structured, adds texture without overpowering the look. The jewellery remains minimal, keeping focus on the outfit.

The polka dot print is evenly applied, keeping the pattern balanced without clutter. It looks modern because of the cut and styling, not just the print.

The environment matches the outfit’s structure, staying polished without feeling rigid.

Thabee Happy – Instagram

Thabee Happy’s styling shows strong control of proportion. Each element is placed with purpose, from the structured shirt to the clean finish of the heels. The outfit doesn’t need extra layers or bold accessories to get attention. It works because the fit is right, everything is balanced, and it is put together properly. This look keeps things clean and modern while staying wearable, showing how a familiar print can still feel current when the execution is right.

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