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Levi’s Launches 501 Curve Jeans for Curvy Women  

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Levi Strauss Africa hosted a brunch to launch a new fit of its most iconic denim, the 501 Curve Jeans. The design was created to celebrate curvy bodies and introduce a more inclusive option to one of the most recognizable jeans in the world.

The 501 has a long history. First released in 1873, it became the original blue jean and set the standard for denim. Over the years, it has gone from being workwear to a cultural symbol, worn by generations of musicians, actors, and everyday people. Its straight leg and button fly made it a timeless piece. Now, Levi’s is reworking that classic fit for women who have often been left out of the original design.

 

Levi's curvy women event

TV star Nomzamo Mbatha at the Levi’s 501 for curvy women launch

The new addition comes with updates that directly address common fit problems. It has more room in the seat and thigh, a touch of stretch for comfort, and a hip-to-waist ratio that reduces the waist gap. For women with fuller hips, finding jeans that fit both the waist and thighs has always been a challenge. Levi’s is positioning the jeans as a solution that doesn’t compromise on style.

 

On Instagram, the brand called it “a hot new fit” and noted how it keeps the look of the 501 while making it accessible to more body types. Denim fans will still see the familiar straight cut, but with details that make the jeans easier to wear daily.

 

Levi's curvy women event

Levi’s Africa Launch brunch

At the launch brunch event, several female stars were in attendance. Actress and TV star Nomzamo Mbatha, who is also the model for the campaign, was among the guests. The event put focus on how the new fit is being welcomed in markets where fashion inclusivity is gaining more attention.

 

Brands are moving toward inclusive sizing and designing pieces that reflect real body shapes. Denim especially has faced criticism for not meeting the needs of curvy women, with many styles either being too tight or leaving a gap at the waist. By adjusting its most iconic jean, Levi’s is showing its listening to its customers and adapting to modern demands.

 

Levi's curvy women event

Levi’s Curve Jeans Launch brunch

The 501 Curve can be styled in different ways. It works casually with sneakers and a t-shirt, or can be paired with heels, boots, or blazers for a clean look. 

 

The Levi’s combines history with progress. For curvy women, it offers a fit that feels natural without losing the heritage of the original jean. For Levi’s, it’s a step forward in keeping the 501 relevant while adopting inclusivity. 

Read Also: Thuso Mbedu’s Best Denim Street Style Moments 

 

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Fashion

Bonang Matheba Shares New Photos in an All-Gucci Outfit

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Bonang Matheba - Instagram

Bonang Matheba has shared a new set of photos in an all-Gucci outfit, adding another luxury fashion look to her social media feed.

In the images, the media personality and entrepreneur wears a black leather Gucci jacket with the brand’s signature green-and-red web stripes along the sleeves. She pairs the jacket with matching black wide-leg trousers detailed with the same stripe design. A black Gucci handbag with coordinating stripe accents is also part of the look.

The styling remains relatively minimal, with oversized black sunglasses, pointed shoes and subtle jewellery complementing the coordinated look. Her long hair contrasts with the structured elements of the outfit.

Bonang Matheba – Instagram

Bonang has frequently worn Gucci over the years, with the luxury label appearing regularly in her public appearances and social media posts. The fashion house has remained a consistent feature in many of her high-profile looks, from tailored outfits to statement accessories.

The outfit combines structured and relaxed elements. The leather jacket introduces a sharper shape, while the wide-leg trousers create balance through their loose fit. Together, the matching pieces highlight Gucci’s signature stripe detailing, which appears throughout the outfit.

Bonang Matheba – Instagram

Known for her interest in fashion and luxury brands, Bonang regularly shares style-focused content with her followers. Alongside her work in television, business and entertainment, she continues to engage with fashion-related projects and events, often incorporating designer labels into her public appearances.

The latest photos feature a largely all-black outfit accented by Gucci’s signature stripe detailing. The coordinated look adds another Gucci-focused appearance to Bonang’s recent social media posts and reflects her continued appreciation for luxury fashion.

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Is Thabee Happy Convincing Us That the Coat Is the Outfit?

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Thabee Happy - Instagram

A statement coat can elevate an outfit, but in some cases it becomes the outfit itself. That is the impression Thabee Happy creates in her latest fashion images, where a burgundy leather trench is the defining piece.

The South African influencer embraces coat-first styling with a floor-length leather trench cinched at the waist. Paired with matching gloves, pointed heels and a structured handbag, the look is built around a single dominant piece. The accessories play a supporting role, allowing the trench to remain the main feature.

The approach aligns with Thabee’s fashion content, which often highlights trend-led pieces and carefully considered styling choices.

Thabee Happy – Instagram

What stands out is the consistency of the tone across the look. The deep burgundy shades run through the coat, gloves and accessories, creating a unified appearance. Even the handbag works in harmony with the rest of the outfit.

The styling also reflects the continued popularity of leather outerwear. In recent seasons, leather trench coats have become increasingly visible in both designer collections and influencer wardrobes, offering an alternative to more traditional outerwear styles. Their appeal lies in their ability to deliver structure, impact and versatility within a single piece.

Thabee Happy – Instagram

Not everyone approaches fashion this way. Some prefer layered styling that highlights multiple pieces, while others favour a single statement piece that carries an entire look. Thabee’s latest outfit falls firmly into this approach.

The images present a clear visual message. The coat is treated as the finishing layer replaced with a central focus, with the styling positioning it as the main attraction. It is an approach that highlights how outerwear can function as the defining element of an outfit instead of simply an addition to it.

Whether viewers embrace the idea or not, the look is likely to spark conversation around coat-first dressing. And judging by these images, Thabee Happy makes a strong case for giving outerwear the spotlight.

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Ndamese Puts a Sexy Spin on a Fragrance Launch in a Red Off-Shoulder Gown

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Mihali Ndamese - Instagram

Mihali Ndamese attended the launch of Amouage’s Love Hibiscus fragrance in a dramatic red velvet gown that matched the luxury atmosphere of the evening.

The influencer and media personality shared details from the event on her Instagram page, describing the fragrance as “bold and beautifully addictive” while highlighting its hibiscus notes, warm sweetness and rich depth. Her styling reflected the event’s luxury theme.

Mihali Ndamese – Instagram

For the launch, Mihali wore a figure-hugging off-shoulder gown in a deep ruby shade. The dress included detailed ruching across the bodice and waist, creating a structured shape. A high slit brought extra edge to the design, while matching opera gloves tied the entire look together.

The velvet fabric enhanced the outfit under the warm evening lighting, highlighting the rich texture of the gown throughout the photographs. The gathered detailing around the hips and neckline brought more definition to the overall design.

Rather than adding heavy accessories, Mihali kept the styling minimal with a crystal-covered clutch and metallic pointed heels.

Mihali Ndamese – Instagram

Her beauty look matched the outfit perfectly. The short sculpted bob introduced a vintage-inspired touch.

The event theme also complemented the styling. According to Mihali’s caption, the evening celebrated Love Hibiscus by Amouage, a fragrance she described as lingering long after leaving the room. The luxury theme reflected strongly through both the setting and the fashion choices.

The styling remained balanced throughout. The gloves, fitted design and thigh-high slit delivered strong visual impact without overwhelming the outfit. Each element worked together naturally, keeping the overall presentation refined.

Mihali Ndamese – Instagram

The appearance also reflects the return of classic glamour dressing at beauty and fragrance events. Structured gowns, velvet textures and opera gloves have increasingly reappeared in celebrity styling, particularly at luxury launches. Mihali’s interpretation appeared modern because the look avoided excessive styling.

The outfit suited the event and translated well across social media platforms. It also highlighted Mihali Ndamese’s preference for refined eveningwear and coordinated luxury fashion.

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