Fashion
G- Star RAW Unveils Its Anatomic Denim Campaign in Cape Town
G-Star RAW has revealed its new Anatomic Denim campaign in Cape Town. The brand is known for its structured and well-designed jeans which has become the favorite of many fashion enthusiasts. The idea behind Anatomic Denim is to produce jeans that bring out the best in you.
At the event in Cape Town, G-Star displayed the new collection to local designers, fashion lovers, and media. It was a relaxed setting which shows the brand’s balance between technical design and street style. Guests saw how the denim was shaped to fit the human form. The campaign highlighted the features of the jeans and how much effort is put in its design.

The Anatomic Denim collection includes reworked versions of some of G-Star’s popular pieces, like the Elwood, along with new designs such as the Contor and Kitoh jeans. Each piece has curved seams and sculpted cuts that follow natural body lines. This makes the jeans fit better and feel more flexible, especially when sitting or walking. G-Star calls it “denim engineered to move with the body,” and it shows in every detail, from how the fabric bends to how it looks after long wear.
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A standout piece from the global campaign is the Denim Gorilla, a three-meter-tall sculpture created by artists Darwin, Sinke & van Tongeren. The sculpture explores anatomy and structure, using denim as both material and symbol. It reflects the same ideas found in the clothing, strength, flexibility, and the beauty of form.

In Cape Town, the campaign had a strong creative energy. Local artists and performers participated which brought life to the event. The night had an artistic atmosphere, with denim tones and soft lighting matching the brand’s style. South African music stars Major League DJz turned up, adding a local sound that kept the event lively and connected to the city’s culture.
The visuals for the campaign were shot by Jordan Hemingway. He used athletes and movement artists, dancers, cyclists, gymnasts to show how the denim works with the body. There were heavy backdrops, just the natural motion of people wearing the clothes. The goal was to show denim in a good light, and it was achieved.

G-Star’s choice of Cape Town for the launch highlights how the brand values creativity from around the world. The city’s growing influence in design and culture made it a fitting location for the campaign. It also gave South African audiences a closer look at one of the brand’s most innovative projects in recent years.
The Anatomic Denim pieces are now available in select stores and online. While prices differ based on style and fabric, they are all high quality products.

G-Star RAW is known for treating denim as a unique craft. The brand hopes to make it more comfortable and stylish for the person wearing them. By blending design, art, and movement, G-Star has shown it is among the best in the world.
Fashion
3 Fashion Trends We’re Glad to Leave Behind in 2025
Looking back at the trends that once filled South African wardrobes, it’s clear that style has already moved on. By the end of 2025, a few fashion moments that dominated closets and social feeds across the country have gradually disappeared. Some never lasted beyond a viral craze, while others simply outgrew their moment in the spotlight, making way for pieces that balance style, comfort, and versatility.

Photo Credit – Instagram
One trend that made waves early in the year was Labubu; playful bag charms and quirky miniature accessories. Influencers in Cape Town and Johannesburg clipped them to bags, belts, and phones, making them almost unavoidable on social media. But by mid-year, their appeal had already begun to fade. Once the novelty wore off, South African consumers started choosing accessories that worked across multiple outfits and occasions, leaving these tiny statement pieces as a memory of the year’s fleeting hype.

Photo Credit – Instagram
Skinny jeans, a wardrobe staple for over a decade, also saw a sharp decline. Across South African cities, from university campuses to urban high streets, wider-leg, straight, and relaxed-fit denim became the preferred choice. Runways and local editors highlighted these alternatives, focusing on both comfort and practicality. Tight-fitting skinnies, once essential for a polished look, are now largely reserved for specific occasions rather than daily wear, as more South Africans prioritise ease of movement without sacrificing style.

Photo Credit – Instagram
Micro miniskirts, which dominated summer festivals and warm-weather street style, are also on the retreat. While still fun for summer events, their extreme shortness limits versatility, particularly when seasonal shifts bring cooler weather to Johannesburg, Durban, and Pretoria. Designers and shoppers are increasingly favouring skirts and hemlines that are wearable year-round, offering a balance between visual interest and functionality.
The decline of playful mini accessories, skinny jeans, and micro minis shows a clear shift in South African fashion: people are choosing pieces that combine style with practicality. These trends, once unavoidable, now feel like a record of 2025, making way for wardrobe choices in 2026 that are both versatile and expressive.
Fashion
Mtanga as a Pink Butterfly, Unmissable
Pamela Mtanga’s approach to fashion has always been direct and confident, consistently choosing bold, visually led designs. This pink butterfly look captures that instinct through its wing-like construction and saturated hue, presenting a moment that feels striking and deliberate rather than decorative. It reflects a style identity that favours presence and scale, especially in settings where the host is expected to set the tone.
She wore the look while hosting the first leg of The Pink Table with Brutal Fruit. As a brand-led, hosted setting rather than a traditional red-carpet appearance, the occasion required an outfit capable of holding attention without excessive styling or distraction.

Pamela Mtanga – Instagram
The mini dress is engineered from translucent pink layers shaped into oversized butterfly-wing panels. The wing-like structure is intentionally balanced, extending from the bodice with measured precision. Beaded edging traces the contours of the design, creating motion at the hem and definition through the overall shape. A subtle plunge at the neckline offsets the volume, while drop earrings and minimal heels keep the finish sharp and controlled. Her hair, styled in a slick ponytail, reinforces the architectural quality of the look.

Pamela Mtanga – Instagram
The look succeeds through careful design. Its bold form and vivid hue are structured with exacting control, letting the butterfly-inspired panels define the statement. The result is a confident, modern presentation, ideal for a host who naturally anchors attention at the centre of the room.
Fashion
Mihlali Ndamase Shows How to Rock a Chartreuse Gown
Mihlali Ndamase has built a reputation for looks that sit confidently between fashion discipline and personal confidence, and this appearance subtly reinforces that reputation through thoughtful styling. The look feels confident and composed, well put together without rigidity, and true to how she usually approaches fashion.
The images, shared on her official Instagram page, place her on a wide outdoor staircase with no explicit reference to an event or occasion. Her caption, “A piece that belongs in an Article gallery,” feels like she’s simply showing off her style, not promoting anything.

Mihlali Ndamase – Instagram
She wears a strapless chartreuse-toned gown sitting between yellow and green, designed with a structured corset that defines the torso before giving way to an asymmetrical skirt. The fabric gathers dramatically at the hip, forming layered, sculptural ruffles that cascade downward and reveal just enough leg to maintain balance. The shade is striking against her skin tone without overpowering the look. Gold strappy heels complement the dress, while a crystal-embellished clutch introduces detail without taking attention away from the dress. Jewellery is kept minimal, keeping the attention on the design of the gown.

Mihlali Ndamase – Instagram
What makes the look work is control. Despite its dramatic details, the outfit never feels overdone. The clean neckline offsets the weight of the draping, the corsetry anchors the structure of the skirt, and the accessories remain intentional rather than decorative. Ndamase carries the look with ease, moving between composed and playful poses that prevent it from feeling static. The result is a fashion-forward image suited to a magazine spread and consistent with the direction her recent style choices suggest.
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