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Levi’s Launches 501 Curve Jeans for Curvy Women  

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Levi Strauss Africa hosted a brunch to launch a new fit of its most iconic denim, the 501 Curve Jeans. The design was created to celebrate curvy bodies and introduce a more inclusive option to one of the most recognizable jeans in the world.

The 501 has a long history. First released in 1873, it became the original blue jean and set the standard for denim. Over the years, it has gone from being workwear to a cultural symbol, worn by generations of musicians, actors, and everyday people. Its straight leg and button fly made it a timeless piece. Now, Levi’s is reworking that classic fit for women who have often been left out of the original design.

 

Levi's curvy women event

TV star Nomzamo Mbatha at the Levi’s 501 for curvy women launch

The new addition comes with updates that directly address common fit problems. It has more room in the seat and thigh, a touch of stretch for comfort, and a hip-to-waist ratio that reduces the waist gap. For women with fuller hips, finding jeans that fit both the waist and thighs has always been a challenge. Levi’s is positioning the jeans as a solution that doesn’t compromise on style.

 

On Instagram, the brand called it “a hot new fit” and noted how it keeps the look of the 501 while making it accessible to more body types. Denim fans will still see the familiar straight cut, but with details that make the jeans easier to wear daily.

 

Levi's curvy women event

Levi’s Africa Launch brunch

At the launch brunch event, several female stars were in attendance. Actress and TV star Nomzamo Mbatha, who is also the model for the campaign, was among the guests. The event put focus on how the new fit is being welcomed in markets where fashion inclusivity is gaining more attention.

 

Brands are moving toward inclusive sizing and designing pieces that reflect real body shapes. Denim especially has faced criticism for not meeting the needs of curvy women, with many styles either being too tight or leaving a gap at the waist. By adjusting its most iconic jean, Levi’s is showing its listening to its customers and adapting to modern demands.

 

Levi's curvy women event

Levi’s Curve Jeans Launch brunch

The 501 Curve can be styled in different ways. It works casually with sneakers and a t-shirt, or can be paired with heels, boots, or blazers for a clean look. 

 

The Levi’s combines history with progress. For curvy women, it offers a fit that feels natural without losing the heritage of the original jean. For Levi’s, it’s a step forward in keeping the 501 relevant while adopting inclusivity. 

Read Also: Thuso Mbedu’s Best Denim Street Style Moments 

 

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Fashion

Pamela Mtanga Is a Paddock Princess in Three Stripes

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Pamela Mtanga - Instagram

Pamela Mtanga has referred to herself as a “paddock princess,” and in this appearance, she leans fully into that identity with a look built around Adidas’ signature three stripes.

She’s pictured in a motorsport paddock, standing in front of a tyre installation marked with Red Bull branding. It’s the kind of setting usually dominated by team gear and sponsor uniforms, but increasingly, it’s also where style gets noticed.

Pamela Mtanga – Instagram

Her outfit is simple and well put together. A burgundy oversized track jacket, with the three stripes running cleanly down the sleeves, is paired with a matching mini set. Underneath, she goes with a fitted white top that keeps the look sharp without adding distraction. Knee-high boots complete the look and make it feel more styled than typical sportswear.

She keeps accessories minimal. Sunglasses show up across the images, sometimes worn, sometimes in hand, adding just enough variation without pulling focus from the outfit itself.

Mtanga has built a presence around sharing her experiences at motorsport events, from race weekends to the moments around them. Her content leans into access and atmosphere, offering a view of these spaces that goes beyond the track.

Pamela Mtanga – Instagram

The “paddock princess” label fits within that. It points to visibility, but also to how she chooses to show up in these environments. Rather than defaulting to team-issued pieces, she sticks with sportswear and shapes it to suit the setting.

This look follows that same approach. It’s straightforward, recognisable, and clearly intentional, sportswear, but styled for where she is.

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Fashion

Bonang Matheba Inspires Thebe Magugu’s Mafeteng Capsule Collection

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Bonang Matheba: Instagram

Bonang Matheba is at the centre of Thebe Magugu’s Mafeteng capsule collection campaign. Thebe Magugu designs from a place of personal history, and Bonang represents a person they can rely on.

According to Magugu,

There is power in knowing where you come from. I’ve always felt like Bonang embodies that with remarkable ease, as a woman who has built an entire universe simply around her presence.”

The collection is from Mafeteng in Lesotho, a place connected to Magugu’s family background. Bonang’s role fits naturally within the brand concept. Magugu positions her as a muse because she represents a fully formed identity.

Bonang Matheba: Instagram

Read Also: Dior Comes Alive: Jonathan Anderson’s New Collection at Paris Fashion Week

In the campaign visuals, she appears composed.  Her posture, stillness, and authority show how consistently managed her public image is.

The standout look in the capsule is the Mafeteng Dress in bone white. The colour choice removes distraction. The garment is defined by clean lines and exceptional tailoring. When paired with the Kite Cap, the look is more architectural and shows a sense of authority.

The composition is minimal, with Bonang positioned to emphasise her presence. Lighting and framing allow the garment’s form and her persona to carry the image.  The visual language is consistent with the collection’s focus on clarity.

Photo: Instagram

This collaboration works because both figures operate with a similar approach. Magugu builds collections through storytelling tied to specific histories, while Bonang has built a career based on consistency. .

The Mafeteng capsule shows a shift in African luxury fashion towards specificity. Designers are moving away from generic cultural references and focusing on defined histories. By using Mafeteng, Magugu narrows the narrative, giving the collection more depth.

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Fashion

Mihlali Ndamase Styles a Blazer and Jeans With a Vintage Touch

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Photo: Instagram

Mihlali Ndamase has built a style direction defined by bold colour and body-conscious shapes. Recently, her Instagram feed has focused on figure-hugging dresses from her label, Treasury. But in a different direction, she steps away from that approach, choosing instead a blazer and wide-leg denim styled with a vintage reference.

The blazer is cut with a slightly oversized frame, giving it a balanced shape. The shoulders extend just enough to create contrast against the jeans. This proportion avoids the cropped  tailoring typical of modern cuts. This outfit is styled like the late 90s and early 2000s styling. She pairs the look with cuffed loose jeans in clean-finished denim.

Photo: Instagram

Read Also: Mihlali Ndamase Shows How It’s Done in Suits

The outfit carries a vintage feel through its details. The blazer and jeans pairing draws from classic styling, shown through simple details rather than bold elements. The blazer shows Mihlali’s usual style, shaped by clean lines and well-cut pieces.

Accessories are kept simple. The shoes and bag come in soft, neutral shades. She pairs the look with oversized glasses and wears her hair in a fringe that frames her face.

Photo: Instagram

This look sits close to her 27 February denim outfit, where she wore lighter-wash jeans paired with a matching long-sleeve blue shirt. She finished the look with a sweater draped around her neck, a white clutch, and half-covered shoes, styled with a bob.

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