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Refinery Marks 10 Years of Refinement

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Refinery is celebrating ten years of growth in the fashion industry through its “10 Years of Refinement” campaign. The anniversary shows how far the brand has come since its launch. It also talks about how it is shaping modern fashion for a new generation of shoppers across Southern Africa.

In its anniversary post, Refinery described the milestone as “a decade of campaigns, collections, and moments that defined our style,” emphasising how they have built their identity and connection with customers.

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Refinery was launched in 2018 as a single store at Tygervalley Centre in South Africa. It started as a retail concept and evolved into a fast growing fashion brand. Over ten years, the company has grown into a strong retail presence 187 stores across Southern Africa which includes 6 in Namibia and 1 in Lesotho.

Central to Refinery’s success has been its philosophy that fashion should be original. Its collections have translated global fashion influences into practical pieces designed for real lifestyles. This has helped Refinery appeal to young professionals.

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Read Also: Khosi Twala Elevates South African Fashion in Kbubbles Design Outfit

The brand management says customer loyalty is a major factor behind their success.

Reaching ten years is more than a milestone, it’s a testament to the strength of our vision and the loyalty of our customers,” says Shaun Hoddy, CEO of Refinery.

“From day one, our goal has been to build a brand that feels effortless yet intentional. A decade later, that commitment remains stronger than ever.”

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The anniversary campaign serves as a moment to reflect and plan towards future projects. Refinery has shown ambitions to continue expanding its business and invest in customer experiences. With new store openings and ongoing innovation, the company plans to stay at the top in the coming years.

Lifestyle

10 Best Mother’s Day Gifts for Mom This Year

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Mother’s Day in South Africa is one of the biggest retail moments of the year. During this period, you will find beauty counters, fashion brands and local stores rolling out limited collections and exclusive offers. They are aimed at celebrating moms in a special way. From luxury skincare sets, photo frames to jewelries, this year’s gift trends reflect what many South African mothers enjoy. Here are some gift items that every mother will appreciate.

Jewelry

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Jewelry leads the list of Mother’s Day gifts. You could choose necklaces with children’s initials, bracelets, or engraved rings. Customized jewelry sets are recommended this year because of their uniqueness. You can find customised jewelry collections at Sterns, American Swiss and Pandora South Africa. They offer engraving services ahead of Mother’s Day

Luxury Pajama Sets

A comfortable pajama looks simple, but many moms appreciate it because of the relaxation features offered. Soft sleepwear are trendy Mother’s Day gifts this year. Pajama collections are considered stylish for everyday comfort. Retailers such as Woolworths South Africa, Poetry Stores and Cotton On South Africa have affordable seasonal sleepwear collections for Mother’s Day shoppers.

Smart Mug for Coffee 

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A temperature controlled smart mug is another gift to consider. Smart mugs can keep drinks warm for hours, making them ideal at all times. It is a recommended gift because it combines technology with convenience. Options like Ember mugs and heated cup warmers are available from Takealot and Yuppiechef. You can also get premium coffee accessories at these stores.

Self Care Sets

Self care gifts dominate Mother’s Day shopping lists in 2026. Spa baskets, skincare collections and massage tools are popular because they encourage moms to take time for themselves. Wellness products that focus on stress relief are excellent gift trends this year. Stores including Clicks, Dis Chem and The Body Shop South Africa offer ready-made gift sets designed  for Mother’s Day.

Digital Photo Frames

Digital frames are another modern gift ideal for moms. These frames allow family members to upload photos remotely, so moms can see updated family memories. They are useful for families who want to stay connected. Smart frames from brands like Aura are available at Incredible Connection and Takealot

Read Also: International Women’s Day: Financial Moves Every Woman Should Make in 2026

Flower Bouquets

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Flowers are a Mother’s Day classic because they brighten up a home. Bouquets with roses and tulips are popular in homes. The simplicity it brings makes it highly desired by many homes. You can order fresh flowers from NetFlorist and Bloomable.

Customized Photo Books

Photo books filled with family memories are thoughtful gifts that most moms treasure. Personalized albums featuring childhood photos and vacations memories that create emotional moments. You can get photo books designed online through Canon South Africa and Photobook South Africa.

Experience Gifts

Many moms now prefer experiences over physical items. Concert tickets and spa appointments can create lasting memories instead of adding clutter at home. Experience gifts promote spending quality time together. Experience packages can be booked through Daddy’s Deals and Hyperli today.

Home Comfort Gifts

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Comfort home gifts are another major trend this year. Heated blankets, towel warmers, slippers, and wellness gadgets help moms relax. Retailers such as Mr Price Home and Sheet Street have affordable comfort items

Subscription Boxes

Subscription gifts continue to grow in popularity because they last beyond Mother’s Day itself. Monthly beauty boxes, snack subscriptions and flower deliveries give moms something to look forward to throughout the year. Many people like subscription gifts because they are unique. South African shoppers can check Fanbox and Cook for subscription services.

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5 Top Locations Perfect For Freedom Day

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Freedom Day is celebrated every 27 April in South Africa. This day marks the historic 1994 of all South Africans, regardless of race, who participated in the country’s first democratic election. It is a day marked by visits to historical and cultural sites across the country.

Freedom Park, Pretoria

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Freedom Park is a key heritage site for Freedom Day. Visitors can explore the Wall of Names, which honours those who died for freedom. There is also the Isivivane, a spiritual site.

The //hapo Museum within the park presents exhibitions on African history over hundreds of years. Freedom Day events held here include cultural performances and  tours.

Apartheid Museum, Johannesburg

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The Apartheid Museum in Johannesburg details much of South Africa’s history. Visitors will view exhibitions and photographs that document the history of apartheid.

A day at the museum on Freedom Day helps you understand how much sacrifices people put to achieve independence

Read Also: South African luxury destinations voted ‘World’s Greatest’ by ‘TIME’ for 2026

Constitution Hill, Johannesburg

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Constitution Hill is a premier heritage site with tours which include Old Fort, Women’s Jail, and Number Four. It was once a prison complex that held political activists, including Nelson Mandela. It now houses the Constitutional Court. When at this place, check the old prison cells and learn about South Africa’s human rights.

District Six Museum, Cape Town

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The District Six Museum preserves the history of Cape Town,  Guests will be told stories of how this community stood against apartheid. Freedom Day activities at the museum include discussions that explain identity and tradition.

V&A Waterfront, Cape Town

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For those looking to celebrate in a lively environment, the V&A Waterfront in Cape Town is a good choice. Visitors will be treated to live music and cultural performances.

You will find Nobel Square statues of  Desmond Tutu, Albert Luthuli, and F. W. de Klerk.

Freedom Day is a public holiday which marks a turning point in South Africa’s history. It reminds us of the importance of unity and equality.

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Lifestyle

Teremana Tequila Arrives in South Africa, A New Reason to Gather and Raise a Glass

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Teremana Tequila arrived in South Africa, and it was celebrated in Cape Town. It was founded by Dwayne Johnson, Teremana Tequila has established itself as a beverage brand. Its expansion into South Africa includes markets across Europe, Asia, and Latin America.

Teremana Tequila’s move into South Africa highlights Africa’s growing importance in the global spirits industry. According to Statista, the African spirits market is expected to reach about $6.39 billion in 2025, with growth above 7% annually). South Africa is a key market due to its strong consumer base and distribution networks.

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Read Also : South African Trailblazers Make Forbes Africa 30 Under 50

The South African launch was planned properly and this aligns with the brand’s philosophy of “sharing the mana.” This concept promotes positivity and brings people together. The event welcomed media figures and hospitality professionals.

Our belief is simple: mana grows when it’s shared,” said Sindiswa Mbabane, Senior Marketing Manager. 

Teremana is made to bring people together, and South Africa’s culture of  generosity, hosting and celebration makes it the perfect place to share that spirit,” she concluded. 

The brand production is done with local materials. Teremana Tequila is made using 100% mature blue agave, which is roasted in brick ovens and distilled in copper pot stills.

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Tequila has outgrown its traditional strongholds, as consumers seek alternatives that suit their taste. This has opened opportunities for brands like Teremana to enter new regions and compete in the beverage industry

For South African consumers, Teremana’s arrival introduces consumers to an alternative they will enjoy. The brand’s emphasis on positive energy aligns with the social fabric of South African life.

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