G-Star RAW has revealed its new Anatomic Denim campaign in Cape Town. The brand is known for its structured and well-designed jeans which has become the favorite of many fashion enthusiasts. The idea behind Anatomic Denim is to produce jeans that bring out the best in you.

At the event in Cape Town, G-Star displayed the new collection to local designers, fashion lovers, and media. It was a relaxed setting which shows the brand’s balance between technical design and street style. Guests saw how the denim was shaped to fit the human form. The campaign highlighted the features of the jeans and how much effort is put in its design.

The Anatomic Denim collection includes reworked versions of some of G-Star’s popular pieces, like the Elwood, along with new designs such as the Contor and Kitoh jeans. Each piece has curved seams and sculpted cuts that follow natural body lines. This makes the jeans fit better and feel more flexible, especially when sitting or walking. G-Star calls it “denim engineered to move with the body,” and it shows in every detail, from how the fabric bends to how it looks after long wear.

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A standout piece from the global campaign is the Denim Gorilla, a three-meter-tall sculpture created by artists Darwin, Sinke & van Tongeren. The sculpture explores anatomy and structure, using denim as both material and symbol. It reflects the same ideas found in the clothing, strength, flexibility, and the beauty of form.

In Cape Town, the campaign had a strong creative energy. Local artists and performers participated which brought life to the event. The night had an artistic atmosphere, with denim tones and soft lighting matching the brand’s style. South African music stars Major League DJz turned up, adding a local sound that kept the event lively and connected to the city’s culture.

The visuals for the campaign were shot by Jordan Hemingway. He used athletes and movement artists, dancers, cyclists, gymnasts to show how the denim works with the body. There were  heavy backdrops, just the natural motion of people wearing the clothes. The goal was to show denim in a good light, and it was achieved.

G-Star’s choice of Cape Town for the launch highlights how the brand values creativity from around the world. The city’s growing influence in design and culture made it a fitting location for the campaign. It also gave South African audiences a closer look at one of the brand’s most innovative projects in recent years.

The Anatomic Denim pieces are now available in select stores and online. While prices differ based on style and fabric, they are all  high quality products.

G-Star RAW is known for treating denim as a unique craft. The brand hopes to make it more comfortable and stylish for the person wearing them. By blending design, art, and movement, G-Star has shown it is among the best in the world.

ASAP Rocky has set the pace for streetwear in 2025. His fashion game is lit, and the world takes notice. His recent outings in recent months shows how he keeps pushing the conversation around fashion without forcing it.

Early in the month, Rocky wore a long-sleeve top with matching baggy trousers and paired them with black square-toe shoes. He finished the outfit with pearl-encrusted headphones. The outfit itself was simple, but the detail made the difference. He turned a casual errand run into a streetwear moment. The headphones became the highlight, proving that one accessory can shift an entire look.

Later in September, Rocky fronted the cover of ELLE magazine. The shoot featured him in Dior, Louis Vuitton, Celine, and other major houses. He moved between tailored silhouettes and loose streetwear fits with ease. He didn’t just model clothes, he showed how streetwear lives inside luxury fashion when styled with confidence. The spread confirmed his status as more than an artist in fashion campaigns.

At the Los Angeles premiere of Highest 2 Lowest, Rocky wore a designer suit, styled it with a taupe shirt, and black loafers. The look felt sharp, but the detail of the tie and pin added personality. Rocky used the red carpet to show how a suit can still carry streetwear edge when you own the styling.

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Across these September appearances, Rocky proves he doesn’t need loud prints or oversized logos to set trends. He chooses clean bases and then injects a twist, be it pearl headphones, a polka-dot tie, or the balance of tailoring and casual wear. The formula works because it feels natural. He doesn’t pile on unnecessary layers or chase viral gimmicks.

He walks with confidence, and that confidence sells the outfit. A cream top and trousers sound plain on paper, but on Rocky they read as intentional and stylish. A charcoal suit could feel corporate, but on him it becomes modern streetwear. He proves that streetwear is less about specific pieces and more about attitude and execution.

These past months show Rocky in different spaces, a fashion magazine, a film premiere, but in each setting he sets trends. Fans recreate the cream look with thrift finds. Blogs analyze the ELLE cover styling. Designers take cues from his tailoring choices. He doesn’t need to shout through his outfits. He makes clear, confident decisions that influence the culture.

ASAP Rocky continues to define streetwear in real time. He blends high fashion with casual wear, experiments with details, and carries it all with ease. In September alone, he reminded everyone that style doesn’t mean excess. It means clarity, personality, and confidence. That’s why his outfit game remains the standard for streetwear in 2025.

Yellow is often considered a tricky colour, but on Bonang Matheba it looks different, at the L’Oréal Beauty makeup Master Class 2025, Her look proved that style is not just about the clothes but also the character and grace behind them

Her outfit, designed by Kilentar, was a two-piece Ano woven top and layered skirt set that gave the classic wear a new form. The cropped top came with a V-neckline and wide, short sleeves that gave it a loose, cool shape. The fabric itself wasn’t plain, there were subtle patterns carrying them with sophistication, adding details that enriched the yellow.

Bonang Matheba

The high-waisted, ankle-length skirt carried rows of threads that created a sense of motion, underneath it is a soft sheer fabric, balancing out the strong texture of the material, turning the skirt into something more than just a piece of clothing.

The design on the dress alone made the outfit pleasant. Every step would send the threads into motion, the skilled tailoring gave the skirt an airy quality, making it flowy and feel alive, giving Bonang an effortless kind of glamour. 

Bonang Matheba

Her styling choices kept the look simple. But simplicity is something that cannot be thrown out of the fashion world, and Bonang embodied that with her hair styled neatly, keeping the focus on the outfit. Gold earrings added a touch of shine and the open-toe heels let the skirt take centre stage.

Bonang Matheba

What made the look stand out was how it carried Bonang’s personality in every detail. The color was fearless, the top felt traditional and classy, and the skirt added playfulness. Together, it was a perfect balance. strong and free, bold and soft. Thinking about it, Bonang’s mastery of colour is never a surprise.

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