Tyla just dropped her latest single ‘Chanel’

Tyla has released her new single, Chanel, a sharp follow-up that shows she’s more interested in growth than trends. Out through FAX and Epic Records, the track blends her South African roots with a polished global sound, marking another confident step in her rise.

At its heart, Chanel looks at how women are often defined by others before they can define themselves. Over a soft amapiano rhythm and smooth R&B chords, Tyla sings, “How you say you love me, if you ain’t put me in Chanel?” It sounds playful at first, but underneath is a clear message about recognition, value and self-worth.

Tyla – Instagram

The music video brings that message to life with striking focus. Directed by Child, who also worked on Water, the visuals are minimal and deliberate. Tyla moves through clean, dreamlike spaces in vintage Chanel pieces styled by Ron Hartleben. The camera stays close; her expression, her stillness, the way she owns every frame. Instead of relying on choreography or heavy effects, the video keeps attention on her presence and attitude.

Tyla – Instagram

Hartleben told Vogue that the goal was “to mirror how she carries herself, quietly powerful, never forced.” That approach shows in every shot. Tyla doesn’t perform for attention. She commands it naturally. There’s a calm control that makes it hard to look away, a reminder that her confidence doesn’t need to be loud to be seen.

Since her Grammy win and sold-out international shows, Tyla’s rise has been rapid. Yet Chanel doesn’t sound like an artist lost in the moment. It’s measured, grounded and intentional. She could have gone for something loud or instantly viral, but instead, she chose substance.

To mark the release, she hosted a brunch event in Los Angeles attended by close friends and industry figures. The setting was warm and distinctly South African, a quiet nod to her roots. It wasn’t about spectacle; it was about celebrating the music and the growth behind it.

Tyla – Instagram

Critics describe Chanel as her most assured release so far. The production nods to amapiano while moving easily across global playlists. The lyrics touch on status and self-awareness but stay anchored in honesty. It’s a reminder that Tyla knows exactly who she is and what she wants her sound to represent.

If Water was her introduction, Chanel feels like a statement. It’s the moment she steps into her own direction, comfortable with who she’s become. She’s no longer proving herself. She’s defining herself.