Woolworths Beauty Hosts Event of the Season

Woolworths Beauty’s latest event drew notable attention. It was hosted at the Summer Place in Hyde Park and Glamour called it the event of the season. This was an event where beauty and lifestyle came together in a well-curated celebration.

The guests list South Africa stars like Dbn Gogo, Pamela Mtanga, and Lelowhatsgood. Their presence added star appeal to the event. From the colorful decorations to interactive spaces which showcase the best of skincare, fragrance, and makeup. Guests explored brand activations, tested products, and joined sessions that revealed new beauty techniques.

At the heart of the event is Woolworths’ in-house beauty brand, known for its vegan and paraben-free products. Guests experienced and purchased products of their choice.

Local artists and DJs were on hand, turning the beauty show into an entertaining experience. Host Pamela Mtanga carried the program with much charm and energy. Dbn Gogo delivered a performance which had the guests grooving. Lelowhatsgood, known for his creative flair, brought a creative energy that matched the brand’s tone.

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During the event, the brand announced it had surpassed one million customers across the country, with beauty sales rising to nearly fifteen percent in the past 12 months. This growth reflects the strength of Woolworths’ beauty brand, and put it ahead of its peers in the cosmetics and skincare world.

The event offered attendees an immersive and highly engaging experience. For many, the event shows the evolving vision of South African beauty.

Woolworths beauty’s Event proved that beauty is about more than just looking good, it’s about feeling seen, celebrated, and inspired. With star power from popular celebrities, alongside a strong message of authenticity and innovation, Woolworths Beauty succeeded in creating an experience that was as luxurious as it was meaningful. For those lucky enough to attend, it wasn’t just an event, it was a notable moment for South African beauty.