Miss Charm South Africa 2025 Everything You Need to Know

On Sunday, October 12, 2025 at the Barnyard Theatre, Menlyn Maine, South Africa will host its first ever Miss Charm South Africa national competition, a new chapter in the country’s pageant history.

Miss Charm is an international beauty competition that looks beyond appearances. It highlights cultural heritage, education, and personality alongside beauty. Contestants are expected to represent their countries with confidence and carry themselves as role models. By introducing a national contest, South Africa is opening the door for more women to take part in this process from the ground up.

The organisers announced the launch of the national competition on social media, calling it a milestone for South African pageantry. They said the event would celebrate intelligence, grace, and cultural pride while bringing together pageant fans, professionals, and aspiring queens from across the country.

Until now, South Africa has sent representatives to the international pageant without a formal local competition. The new format will allow contestants to gain experience nationally and enter the international contest better prepared.

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Slindokuhle Mbali Dlamini, a model from Newcastle in KwaZulu-Natal and a graduate in Strategic Brand Communication, is among South Africa’s recent Miss Charm representatives. She first made her mark as a finalist at Miss South Africa 2019, and in 2024 went on to represent the country at Miss Charm in Vietnam, where she placed in the Top 20 and earned praise for her strong performance.

This year’s national event will also have an added highlight: the reigning Miss Charm 2024, Rashmita Rasindran of Malaysia, will make an appearance as a special guest of honour and a judge at the event. Her presence will add prestige to the occasion, and offer inspiration to the contestants.

South Africa already has a strong record in global competitions like Miss Universe and Miss World. Miss Charm adds another stage for the country to shine. Industry voices believe it will also create pathways into modeling, entertainment, and brand partnerships for participants.

This debut contest will set the tone for growth. The aim is for Miss Charm South Africa to become a regular fixture on the pageant calendar. All eyes are now on October 12, a day that will be remembered as the one that formally launched South Africa’s entry into the Miss Charm national stage.