From Trendy to Iconic- Labubu Dolls Are the New Cool in South Africa

In South Africa’s vibrant world of fashion and street culture, where individuality reigns supreme, a quirky little character is making a big entrance. With pointy ears, a toothy grin, and a personality full of mischief, Labubu is the unexpected style icon popping up in everything from boutique displays to influencer content in Cape Town and Joburg.

What Is Labubu?

Labubu isn’t your regular plush toy. Dreamed up by Hong Kong artist Kasing Lung, Labubu belongs to The Monsters universe—a creative collection of characters that blend fairy tale vibes with playful rebellion. With its elf-like face and wild expressions, Labubu has that perfect mix of cute and edgy.

Though first introduced in 2015, Labubu’s fame soared globally after Chinese brand Pop Mart launched blind-box versions in 2019. Each box is a surprise—some versions are themed, festive, or ultra-rare—making the hunt part of the fun and the hype.

The Pop Mart Phenomenon

Pop Mart, now worth billions, has created a new space where collectibles meet self-expression. At the heart of it? Labubu—adorably mischievous, kind-hearted (in its own chaotic way), and wildly expressive.

In South Africa, where bold personal style meets artistic flair, Labubu fits right in. From local fashion markets to designer studios and influencer reels, this pint-sized character is quickly becoming a style staple.

Why South Africans Are Falling for Labubu

Here’s why this cheeky little doll is making waves:

Creative Expression

Labubu resonates with South Africans who embrace art, fashion, and individuality. It’s more than a toy—it’s a statement.

Status Symbol

With rare versions already selling for thousands of rand online, Labubu is a collectible that says “I’ve got taste” and “I’ve got access.”

Insta-Friendly Aesthetic

Labubu’s oversized eyes and dramatic expressions make it the perfect accessory for your next Instagram post or TikTok drop. From Sandton to Stellenbosch, it’s getting camera-ready.

Influencer Buzz

With global stars like BLACKPINK’s Lisa and Rihanna showing theirs off, South African fans are quick to join the wave. Expect to see Labubu on more fashion-forward locals soon.

The New Way to Accessorize

Labubu isn’t just sitting on shelves—it’s riding shotgun in Ubers, clipped to handbags, and even styled to match outfits. Fashion lovers are coordinating their Labubu dolls with colours, moods, and seasonal looks. Think childhood charm with streetwear edge.

What’s Next?

With Pop Mart expanding globally and rumours of designer collabs on the way, the Labubu craze is just heating up in South Africa. From exclusive drops to local collector events, this trend is moving fast.

Labubu may be small, but its influence is major. Whether you’re into collectibles, fashion, or just love a bit of playful rebellion—Labubu is the accessory of the moment in Mzansi.