Skims Appoints Ami Colé Founder as Executive Vice-President of Beauty & Fragrance

Skims has appointed Diarrha N’Diaye as its new executive vice president. This is a significant step for the company as it expands its beauty and fragrance division. The company,  co-founded by Kim Kardashian, has become a leading name in the clothing industry. With this new appointment, Skims hopes to bring in experienced talent to drive more innovative ideas within the brand.

Diarrha N’Diaye founded Ami Colé and is known for the pivotal role she played to build the make-up brand into a success. Ami Colé is known for its high beauty standards and the use of natural ingredients in product creation. Although the brand closed in 2025 due to challenges, Ndaiye’s contribution remained notable. Her creativity and leadership skills were what attracted Skims to her.

Diarrha N’Diaye : Instagram

Meanwhile, Ami Colé wasn’t Ndaiye’s first job as she has worked with major brands like Glossier and L’Oreal. At these companies, she helped strengthen brand growth and contributed significantly to product development and marketing. Skims hopes she can leverage her diverse experiences to improve product innovation and brand strategy.

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This appointment is widely welcomed as Skims is evolving into a leading lifestyle brand. With the creation of a beauty and fragrance division, Skims hopes to appeal to more customers.

The decision to bring N’Daiye on board shows Skims its marketing and long term goals. They don’t just want to rely on Kim’s influence, but want someone who has extensive experience in fashion and beauty. For N’Daiye, this makes an opportunity to demonstrate her ability to lead in a new environment

Diarrha N’Diaye : Instagram

The decision to bring Diarrha N’Diaye to the team shows Skims is ready to grow their brand. It signals that the brand is ready to build a beauty brand rooted in transparency and innovation.