MaXHOSA to Make Paris Fashion Week Debut With First Official Runway Show

MaXHOSA Africa is set to present its first official runway show at Paris Fashion Week, marking a significant moment for the Johannesburg-based fashion label founded by designer Laduma Ngxokolo.

Since launching in 2010, MaXHOSA has built its reputation through knitwear designs inspired by Xhosa cultural patterns, symbols and traditional visual language. The brand has developed a distinct approach to fashion by combining heritage references with contemporary cuts and modern textile techniques.

Photo: Instagram/@maxhosaandladuma

The Paris runway show follows the brand’s growing international presence, including previous appearances connected to Paris Fashion Week. The upcoming presentation will place MaXHOSA among designers presenting their collections to one of the world’s largest fashion audiences.1

Photo: Instagram/@maxhosaandladuma

Ngxokolo founded MaXHOSA after exploring ways to reinterpret Xhosa aesthetics through knitwear. His designs draw from elements such as traditional beadwork patterns, colour symbolism and cultural references, adapting them into garments created for contemporary wear.

Photo: Instagram/@maxhosaandladuma

Over the years, the brand’s detailed knit patterns, geometric designs and use of colour have become central to its collections. MaXHOSA’s designs explore themes around heritage, identity and the relationship between traditional craftsmanship and modern fashion.

The Paris Fashion Week runway will allow the label to present its designs as a complete collection, showing how each garment works together through styling, shape and presentation.

Photo: Instagram/@maxhosaandladuma

The runway debut comes as African designers continue to gain visibility within the global fashion industry. For MaXHOSA, the focus remains on maintaining its cultural foundation while expanding its reach among international fashion audiences.

The brand’s Paris appearances have helped introduce its approach to knitwear and South African design to a wider audience. MaXHOSA continues to combine heritage and contemporary fashion through its garments and creative direction.

Photo: Instagram/@maxhosaandladuma

Details about the upcoming runway collection remain limited, but the brand’s previous work suggests that its signature knitwear, cultural references and textile craftsmanship will remain central to the presentation.

For Ngxokolo, the Paris runway show represents another step in MaXHOSA’s growth as it continues to position South African design within international fashion spaces.