Jaden Smith Named Christian Louboutin’s First Men’s Creative Director

Christian Louboutin has named Jaden Smith the Maison’s first Men’s Creative Director, appointing him to shape the future of its men’s collections.

For a long time, Smith has lived at the crossroads of fashion, art, and culture, breaking rules with the way he dresses and expresses himself. Now, he’ll bring that same energy into Louboutin’s men’s line, creating four collections each year and building a vision that goes beyond shoes and accessories to include stories, images, and experiences.

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“When I first met Jaden, I saw in him a natural fit for the Maison, his world is rich and multidimensional, his style and cultural sensibility are inspiring and his curiosity and openness are remarkable. I felt that with his creative direction our men’s collection would evolve in an exciting and dynamic way. He feels like the perfect addition to our creative team and I am truly looking forward to having fun working with him on our men’s collections.”

– Christian Louboutin.

The pair first met in 2019 and have maintained a creative dialogue ever since; that longstanding rapport is central to the partnership, according to the Maison’s announcement.

“Merging my vision with Christian’s comes quite naturally because we see the world in a very similar way. There’s a shared respect for creative freedom, and I think that’s why it works. I want to continue the story,honoring the past while shaping the future through my own perspective. It isn’t just a title  it’s a creative home. Christian has given me a place to explore, to learn, and to create freely. His legacy is built on hard work and joy, and I want to carry that forward.”

– Jaden Smith.

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Smith’s debut will be revealed during Men’s Fall/Winter 2026 in Paris; a first look capsule is due in January, with wider in-store availability in May 2026 The men’s business represents roughly 24% of the Maison’s sales and has recently faced declines, per the company and press coverage context that helps explain the appointment.

Whether Smith reshapes the men’s house or refines its existing language, the appointment marks a deliberate move toward culture-driven design at Louboutin.